Good work if you can get it.

His shoes still don't seem to be as popular as Jordans

Well, it's not. Jordan makes like 90 million a year from his Nike deal, I think.

http://www.businessinsider.com/michael-jordan-nike-deal-believed-to-be-100-million-a-year-2015-3

Wonder how many retired athletes Nike still pays. I know Carl Lewis is still on contract with them.

Meanwhile, Adidas must be loving their decision to sign Derrick Rose to a lifetime deal

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Meanwhile, Adidas must be loving their decision to sign Derrick Rose to a lifetime deal

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They probably should have taken a more wait and see approach with that one,

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Meanwhile, Adidas must be loving their decision to sign Derrick Rose to a lifetime deal

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they didn't sign him to a lifetime deal

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Meanwhile, Adidas must be loving their decision to sign Derrick Rose to a lifetime deal

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Rose has a 13y/185mm contract with Adidas.

Hopefully it will help get Adidas into the lucrative PT/OT market.

curious to where you heard the 400-500m number?

if I were a betting man I'd bet it's worth way more than that over the "lifetime"... probably has a % of sales associated with it.. if his $400M in sales turns into $2.6B like Jordan brand there's no telling what it could be worth.. Jordan had a 19 year head start and an entire brand for 6 years before Lebron ever started.

These numbers are fascinating.

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Meanwhile, Adidas must be loving their decision to sign Derrick Rose to a lifetime deal

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they didn't sign him to a lifetime deal

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At his injury rate, I'm not sure Rose will be alive in 14 years