Houstonag, the big difference in this case is the neutral site whereas in the example you used, Bryant travelled directly into enemy territory. We wouldn't be going to Baton Rouge to play LSU, we'd both be going to Dallas. For arguments sake, let's assume that your position is the one we take: only accepting home and home. Now let's assume that the Cotton Bowl does strike some deals and you have the following during the weekends of the month of the State Fair, all will be heavily promoted to maximize regional and national interest:
OU vs. tu
LSU vs. Tech
Ark vs. Okla St.
TCU vs Baylor
These are just matchups I pulled out of my ass but as I understand it, this is similar to what the Cotton Bowl is trying to line up.
While we sit by and stubbornly stick to our home and home policy, we watch not only our B12 South brethren, but also non-conf neighbors enjoy the benefits of a well promoted series of games that garners TV exposure, recruiting exposure, MONEY, and schedule strength improvement.
In the meantime, while we fumble around for opponents who want to play us home and home (a tough task according to Byrne) we are stuck playing the high exposure slate of ULL, Ark St, McNeese St., and La Tech for our non conference games. .
Look, in a perfect world, we'd get the home and home series that we all want. We don't appear to have programs like Notre Dame, FSU, etc knocking down our doors to play us home and home, hell if anything programs are cancelling series (FSU, Mich St., Air force) But if this deal goes down this way, as the second largest program in the state, we may not be in a position to pass it up and watch our main competitors reap the benefits.