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Why have we played in Baton Rouge so many times?

4,796 Views | 35 Replies | Last: 2 mo ago by billtheag89
challenger21
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Was looking at the LSU-A&M series to see when we last won in Red Stick. An insane number of games at LSU compared to Kyle Field
  • 39 games in BR vs. 16 in College Station
  • Played in Dallas in 1955, then 17 consecutive in BR, before finally making a home-home in 1987
  • Last game in College Station before 1987 was 1922
  • 9 years in a row playing at LSU (plus an Orange Bowl)
  • Games at BR are 28-10-1 in favor of LSU all-time
What's the story here? How did LSU dodge Kyle Field that long? Why did we agree to make that trip for so many years?
Tree Hugger
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We like, didn't have the travel budget or something.
TellMeMore
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Bear Bryant was OK with it.
College Station was a small Central Texas town. More money to be made in a bigger stadium
Bill Superman
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Corndog does not have to play by the same rules, similar to sip.

Just imagine if we had siphoned funds from a children's hospital for our program, we'd never hear the end of it. We also wouldn't accept it ourselves either though.
greg.w.h
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We were paid to play at their place.
Hank the Grifter
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You really wanna get your hackles up, check the locations of the t.u. series.
jonb02
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challenger21 said:

Was looking at the LSU-A&M series to see when we last won in Red Stick. An insane number of games at LSU compared to Kyle Field
  • 39 games in BR vs. 16 in College Station
  • Played in Dallas in 1955, then 17 consecutive in BR, before finally making a home-home in 1987
  • Last game in College Station before 1987 was 1922
  • 9 years in a row playing at LSU (plus an Orange Bowl)
  • Games at BR are 28-10-1 in favor of LSU all-time
What's the story here? How did LSU dodge Kyle Field that long? Why did we agree to make that trip for so many years?

I'm pretty sure we played them at Kyle last year on October 28th.
challenger21
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Hank the Grifter said:

You really wanna get your hackles up, check the locations of the t.u. series.

60 games in Austin (46-13-1 in favor of t.u.)
50 games in College Station (26-22-2 in favor of t.u.)
9 neutral, all before 1912 (5-2-2 in favor of t.u.)
challenger21
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some say we won that game last year on October 28th
AgEngineer72
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Years ago my Dad, a 1942 graduate of LSU, told me that A&M and LSU had a contract to play annually but always in Baton Rouge. The reasoning was that Kyle Field was too small for the number of fans that LSU wanted to bring to each game. Also according to him, when that contract expired in the 1970s, LSU refused to re-up the contract unless A&M agreed to continue all games in Baton Rouge and Aggies refused. Hence the gap in games with LSU. I haven't attempted to verify any of this but that's the story I got from him and it seems to make sense.
challenger21
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AgEngineer72 said:

Years ago my Dad, a 1942 graduate of LSU, told me that A&M and LSU had a contract to play annually but always in Baton Rouge. The reasoning was that Kyle Field was too small for the number of fans that LSU wanted to bring to each game. Also according to him, when that contract expired in the 1970s, LSU refused to re-up the contract unless A&M agreed to continue all games in Baton Rouge and Aggies refused. Hence the gap in games with LSU. I haven't attempted to verify any of this but that's the story I got from him and it seems to make sense.

Thank you for the explanation. That seems to line up with the list of games and what others online have said.
NoahAg
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It's as if our program has a history of making bad decisions.
Like, why did we play AT U La La in 1996?! That's a team you pay to come to your place for an easy W.
The Agly Duckling
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We were a small, all male, all cadet corps farming and engineering college. They had a big school with a much larger living alumni base and fan base. For at least some of that time the agreement was that we would get half the proceeds from the ticket sales and their stadium mwas a lot bigger than ours and they regularly sold more tickets to games.

They essentially gave us a paycheck to play them every year in Baton Rouge. We needed the money.

Now, we have a similar relationship with schools like Lamar, Sam Houston State, etc. I think Sam Houston makes more money playing us here than they would if we played them there at their place.

We're now a big school like they've been for a long time, so we don't need to have series like that. In the 80s and 90s we played them for about 10 years or so, but it was evenly split between here at Baton Rouge. We'd become a "big" school by then and didn't need to sacrifice home field advantage for a paycheck to help fund our Athletic Dept.
rab79
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That is one way of looking at it but we had beat them the previous 2 years in a game they had become accustomed to winning so they refused a home and home contract after 75. Twenty years later they broke a home and home contract after we beat them 5 years in a row.
Kind of surprised they would accept us as a semi permanent opponent, will have to wait and see how that turns out if we go on a winning streak against them.
Aggie Dad 26
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NoahAg said:

It's as if our program has a history of making bad decisions.
Like, why did we play AT U La La in 1996?! That's a team you pay to come to your place for an easy W.


We had no business losing to them, even if the game had been played on the Moon
Evanhue
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We really need to win in BR this year. Sick of losing there.
counter subconscious espionage
W
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it's easy to forget...

but LSU is only 5-14-1 in College Station

and one of those wins was way back in 1916
Cinco Ranch Aggie
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I think because we were paid to play at their place. Or to show up for a game in some random Texas location. We didn't go to home and home until resuming the series with them in 1986.
SunrayAg
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A better question is, where is the $250K they still owe us for wussing out of our series in the 90's?

They cancelled and never paid.
itsyourboypookie
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AgEngineer72 said:

Years ago my Dad, a 1942 graduate of LSU, told me that A&M and LSU had a contract to play annually but always in Baton Rouge. The reasoning was that Kyle Field was too small for the number of fans that LSU wanted to bring to each game. Also according to him, when that contract expired in the 1970s, LSU refused to re-up the contract unless A&M agreed to continue all games in Baton Rouge and Aggies refused. Hence the gap in games with LSU. I haven't attempted to verify any of this but that's the story I got from him and it seems to make sense.


According to grok:

Your dad's story about the Texas A&M-LSU football series checks out remarkably well, with just a few minor tweaks based on historical records. It's a classic tale of Southwest Conference economics, venue limitations, and a bit of rivalry pettiness that led to one of the longer droughts in their long history. I'll break it down step by step, drawing from reliable sources like official athletics archives, Wikipedia's detailed rivalry page (sourced from NCAA records and media guides), and fan-compiled histories on sites like TexAgs and Winsipedia.

### The Annual Contract and Baton Rouge-Only Setup
Yes, Texas A&M and LSU did have a contractual agreement for annual games from **1960 to 1975**that's 16 straight years, the longest streak in their series history up to that point. And crucially, **all of those games were played in Baton Rouge at Tiger Stadium (now called Death Valley)**. This wasn't a coincidence; it was explicitly designed to maximize revenue for Texas A&M.

- **Why Baton Rouge only?** The primary reason was financial: Hosting at LSU's larger venue allowed A&M to secure a bigger gate receipt (a percentage of ticket sales paid to the visiting team) than they could have generated at home. Kyle Field's capacity was indeed a bottleneck during this era, topping out at around **48,00049,000 seats** by the late 1960s (after a 1967 expansion). Tiger Stadium, on the other hand, had expanded to about **67,000 seats** by 1960 and was drawing massive crowdsoften 60,000+ for big games, with LSU's average home attendance in the 1960s hovering around 50,00060,000 per contest. LSU fans traveled well, but the math favored playing in a bigger house where A&M could pull in a healthy cut (typically 2030% of the gate for non-conference games like this one).

- This arrangement made sense for A&M, who were in the Southwest Conference (SWC) while LSU was in the SEC. It was a mutually beneficial non-conference matchup: LSU got a reliable opponent and home-field edge, while A&M got steady cash without the logistics of a smaller home crowd. Over those 16 years, LSU dominated the series 1231, which might have built some frustration on the Aggie side.

Your dad, as a 1942 LSU grad, would have seen the early roots of thisLSU and A&M had played sporadically before (starting in 1899, with games in both locations and neutrals), but the 1960s contract formalized the Baton Rouge exclusivity.

### The Expiration in the 1970s and the Refusal to Renew
Spot on here too. The contract **expired after the 1975 season**, and negotiations broke down over the venue issue. LSU pushed to extend the deal but **insisted on keeping all future games in Baton Rouge**essentially, no home games for A&M. The Aggies **refused**, demanding a more balanced home-and-home series (or at least some rotation). LSU wouldn't budge, and the talks collapsed.

- **Backdrop of Aggie success:** This came right after A&M had turned the tide. They upset LSU 2417 in 1974 (a dramatic last-second touchdown pass) and then crushed them **398 in Baton Rouge in 1975**A&M's first road win there in over a decade and part of a streak where they won 6 of the last 7 meetings overall. LSU fans and brass were reportedly salty about the beatings, and some A&M sources (like TexAgs forums citing old media guides) claim LSU "cancelled the series" despite the contract's end date, even owing a buyout fee (rumored around $100,000$200,000, though unverified in official records). Whether pettiness played a role or it was purely financial, the result was the same: no renewal.

This led to the **10-year gap** you mentionedno games from 1976 through 1985. (They resumed in 1986 on a true home-and-home basis, but LSU bailed again after 1995 when A&M won five straight under coach R.C. Slocum.)

### Quick Series Snapshot for Context
For a visual on how lopsided the Baton Rouge era was, here's a simplified chart of their all-time record up to 1975, highlighting the 196075 stretch (data from Winsipedia and official athletics sites):

| Era/Period | Games Played | A&M Record vs. LSU | Notes |
|------------------|--------------|--------------------|-------|
| Pre-1960 (18991959) | 28 | 10162 | Mix of home/away/neutral; A&M stronger at Kyle Field (732). |
| 19601975 (Annual in BR) | 16 | 4111 | All in Baton Rouge; LSU dominated early, A&M rallied late. |
| **Total thru 1975** | **44** | **14273** | LSU leads overall, but A&M went 61 in last 7. |

The gap makes total sense in hindsightconference schedules were lighter then, and both teams had other priorities. They've played annually since A&M joined the SEC in 2012 (with LSU leading 106 in that span, though A&M's 30 at home since 2018 is flipping the script).

Your dad's memory is gold; it's the kind of lore that doesn't always make it into highlight reels but explains why rivalries like this simmer for decades. If he was around for those '70s games, he'd probably say the 1975 blowout was the cherry on top. Gig 'em if you're an Aggie at heartlet me know if you want more on specific games or the modern resurgence!
aggiejim70
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For the same reason we played Rice in Houston so many consecutive times. For the the same reason Jessie James robbed banks. For the same reason Al Capon bootlegged whiskey. For the money.
The person that is not willing to fight and die, if need be, for his country has no right to life.

James Earl Rudder '32
January 31, 1945
Hank the Grifter
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challenger21 said:

Hank the Grifter said:

You really wanna get your hackles up, check the locations of the t.u. series.

60 games in Austin (46-13-1 in favor of t.u.)
50 games in College Station (26-22-2 in favor of t.u.)
9 neutral, all before 1912 (5-2-2 in favor of t.u.)


Correct. But for the first 20 years of the series, the game was not played a single time in College Station and most of them were in Austin.
TexAg75
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We also played Rice in Houston every year 1957-1967. Some years we only had about 4 home games. Helps explain why our record in those years was so dismal.
Bob Knights Liver
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NoahAg said:

It's as if our program has a history of making bad decisions.
Like, why did we play AT U La La in 1996?! That's a team you pay to come to your place for an easy W.

Do not do this to us. That game never happened.
Maroon Flash
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"Do not do this to us. "

I was there and it happened.
Maroon Flash
halfastros81
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We were pretty much seen as an early season "buy a home win" for LSU until the mid 70's. Smallish all male military school . They looked at us like the service academies are looked at now.
twk
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People don't realize that until some time late in the last century (I believe the early 80s), the most common contractual arrangement was for the two teams to split the gate receipts evenly. So, A&M playing LSU in Baton Rouge than they theoretically would have made playing at Kyle (of course, LSU wouldn't have agreed to come to Kyle because if we didn't make the trip to BR, someone else would have, for the money). Same deal with Rice, only when A&M played Rice at Houston, the crowd might have as many (or more) A&M fans than Rice fans, so there was that angle to boot.

This is also why we didn't play many night games, despite having installed lights in 1948. A night game in College Station meant that you would have very few fans come in from out of town, and a very small crowd as a result. Now, for some teams, where you were going to draw a small crowd anyway, you'd play night games early in the season for comfort. But, just to give you an example, A&M played Villanova in a mid-September nonconference game in 1956. They played it during the day, no doubt because we were hoping to draw a decent crowd (Villanova was somewhat of f football power back in the day), and when you watch the '56 highlight film that is available on YouTube, you will hear Bear commenting on how bad the heat was that day and how that might have given A&M an advantage -- but that wasn't why we played a day game. It was so that people would make the drive from Houston, Dallas, and points in between.
greg.w.h
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As recently as 2013 the Big Ten still had split gate distributions.

https://www.thegazette.com/news/in-big-ten-conference-they-split-the-gate/
BQ_90
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twk said:

People don't realize that until some time late in the last century (I believe the early 80s), the most common contractual arrangement was for the two teams to split the gate receipts evenly. So, A&M playing LSU in Baton Rouge than they theoretically would have made playing at Kyle (of course, LSU wouldn't have agreed to come to Kyle because if we didn't make the trip to BR, someone else would have, for the money). Same deal with Rice, only when A&M played Rice at Houston, the crowd might have as many (or more) A&M fans than Rice fans, so there was that angle to boot.

This is also why we didn't play many night games, despite having installed lights in 1948. A night game in College Station meant that you would have very few fans come in from out of town, and a very small crowd as a result. Now, for some teams, where you were going to draw a small crowd anyway, you'd play night games early in the season for comfort. But, just to give you an example, A&M played Villanova in a mid-September nonconference game in 1956. They played it during the day, no doubt because we were hoping to draw a decent crowd (Villanova was somewhat of f football power back in the day), and when you watch the '56 highlight film that is available on YouTube, you will hear Bear commenting on how bad the heat was that day and how that might have given A&M an advantage -- but that wasn't why we played a day game. It was so that people would make the drive from Houston, Dallas, and points in between.

You also need to add to this that there was very few options for hotels and restaurants in BCS for a long time. So a night game meant you drove home pretty much for everyone. Snd unless you wanted fort Shilo, Toms, Lubbys, there wasn't much choice in eating before the game
Detmersdislocatedshoulder
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what i can say is that if the ****ty teams my father played on in the early 70's can take two of three in BR we can win there this year.
halfastros81
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A few comments on this. USL (at the time) tried to regularly bring in a big name opponent annually for gate and also to try to get that win that would vault them to next level which we obliged .We played horribly (8 turnovers) and they really did have some good talent . Jake Delhomme(multi yr NFL starter at QB), Brandon Stokely (multi yr NFL wr and was all pro level several years). They also had a wr/return man that ended up being very good in the NFL with the Redskins altho I can't remember his name.

I was there as well. I lived in Lafayette. Paid the price at work for sure until we blistered them at Kyle 66-0 the next yr.
merch
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Because we are not Texas
Nothing looks more foolish than tradition to those who have none.
Emilio Fantastico
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challenger21 said:

AgEngineer72 said:

Years ago my Dad, a 1942 graduate of LSU, told me that A&M and LSU had a contract to play annually but always in Baton Rouge. The reasoning was that Kyle Field was too small for the number of fans that LSU wanted to bring to each game. Also according to him, when that contract expired in the 1970s, LSU refused to re-up the contract unless A&M agreed to continue all games in Baton Rouge and Aggies refused. Hence the gap in games with LSU. I haven't attempted to verify any of this but that's the story I got from him and it seems to make sense.

Thank you for the explanation. That seems to line up with the list of games and what others online have said.

It should also be noted that A&M won the last couple of meetings and the swamp kitties have a history of running any time A&M starts to beat them.
If they did in fact put the clause in to continue only playing in BR to renew the contract then it was intentional knowing full well we would not accept those terms and their coward asses could save face.
Jugstore Cowboy
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TexAg75 said:

We also played Rice in Houston every year 1957-1967. Some years we only had about 4 home games. Helps explain why our record in those years was so dismal.

We also played UH at Rice Stadium when it was at Houston, so there were some years w/ 2 trips to that stadium.

My dad went to UH, and he told me about going to his first UH game against A&M in the 50's at Rice Stadium and thinking it was going to be a pretty fun cfb school when he saw the size of the crowd. Then he realized the crowd was almost all Aggies.
jackrabbit
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Not exactly related to the topic, but several years ago I was talking with an older guy from my church who noticed my A&M shirt. He said he played O-Line for LSU "back in the day" (I presume he meant late 50's or 60's or close to it. Said he hated playing A&M because our guys were the toughest, dirtiest players they went up against. Had his nose busted up pretty good one year. Kind of made me proud
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