Jarrin Jay said:

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That is a terrible aTm logo. The A and the M are way too offset. It looks cartoonish IMHO.

I actually prefer the now older aTm logo where the A and the M fit under the T as it emphasized the T, but the new logo with the A and the M centered under the downstrokes of the T looks good also.

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Couldn't disagree more. It is the most "polished" and symmetrical/balanced logo we've ever had.
Used to be on the outside of Kyle Field.
To me it's a very strong logo. Like the Michigan "M", UT's "power T", or even Auburn's logo. Just clean and elegant.

I could live with the logo you're describing but I think this one is far superior.

Hank the Grifter said:

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This should forever and always be our logo.


Ol' Sarge (the real one, not the ridiculous Nike version) should be our secondary logo and used liberally.

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Yes! Ol Sarge needs to be front and center!

I don't really know what you mean by "modern" but that's part of the point. A good logo should be timeless, classic. It shouldn't need to be updated periodically.
IMO, that wide stance A&M logo is far and away the best looking logo we've ever used.

This thread has me thinking back to the days of....

Spike



VS

RC





Old school:

Hank the Grifter said:

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Jarrin Jay said:

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That is a terrible aTm logo. The A and the M are way too offset. It looks cartoonish IMHO.

I actually prefer the now older aTm logo where the A and the M fit under the T as it emphasized the T, but the new logo with the A and the M centered under the downstrokes of the T looks good also.

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Couldn't disagree more. It is the most "polished" and symmetrical/balanced logo we've ever had.
Used to be on the outside of Kyle Field.
To me it's a very strong logo. Like the Michigan "M", UT's "power T", or even Auburn's logo. Just clean and elegant.

I could live with the logo you're describing but I think this one is far superior.

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Agree with Jarrin Jay- that other spread out A&M looks ridicuous. A and M go UNDER the T.

Period!

Hank the Grifter said:

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I don't really know what you mean by "modern" but that's part of the point. A good logo should be timeless, classic. It shouldn't need to be updated periodically.
IMO, that wide stance A&M logo is far and away the best looking logo we've ever used.

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Whats funny about the wide-stance logo is the school seemed to use it alot, but I don't recall athletics ever using it and that version of the logo NEVER was on the helmets. The wide-stance logo was used on the water tower and all of the campus building signs when I was a student.

I love the big T helmet logo from the late 90's, but that specific logo wasn't really used anywhere but on the helmets. I think the reason for the bevel was to try to create a uniform ATM logo because the sheer number of variations of the logo. We'll see the 70's helmet logo that was really only used on the helmets too this weekend.

Personally I love the block ATM currently on our helmets and that logo is used around campus in places. We've never been strong in consistent branding.

Bill Superman said:

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Team bevel here.

Yeah I said it.

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Ok…except it's not really a bevel but a fake bevel. Being a school that accepts faking it is a terrible look.

Divining Rod said:

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Hank the Grifter said:

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Jarrin Jay said:

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That is a terrible aTm logo. The A and the M are way too offset. It looks cartoonish IMHO.

I actually prefer the now older aTm logo where the A and the M fit under the T as it emphasized the T, but the new logo with the A and the M centered under the downstrokes of the T looks good also.

---

Couldn't disagree more. It is the most "polished" and symmetrical/balanced logo we've ever had.
Used to be on the outside of Kyle Field.
To me it's a very strong logo. Like the Michigan "M", UT's "power T", or even Auburn's logo. Just clean and elegant.

I could live with the logo you're describing but I think this one is far superior.

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Agree with Jarrin Jay- that other spread out A&M looks ridicuous. A and M go UNDER the T.

Period!

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Ridiculous? C'mon man. You may like the smaller A&M more and like I said earlier I could live with it if we got it right and consistent, but IMO this one just looks so much more classic and imposing.
It used to be all over campus and it light years ahead of the hodge podge of logos that infest campus now.
https://s.yimg.com/ny/api/res/1.2/fcYZyCCCqpIR33p_HA6n5Q--/YXBwaWQ9aGlnaGxhbmRlcjt3PTEyNDI7aD03MjA7Y2Y9d2VicA--/

greg.w.h said:

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Bill Superman said:

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Team bevel here.

Yeah I said it.

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Ok…except it's not really a bevel but a fake bevel. Being a school that accepts faking it is a terrible look.

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Sometimes in this life, you have to accept it when someone fakes it. /mywife

Other Texas schools have ditched the bevel in recent years. For some reason we're counting to it…

cajunaggie08 said:

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https://texastech.com/news/2025/10/7/general-tech-athletics-introduces-modernized-double-t-additional-marks

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Looks sharp

And a marketing consultant got paid 6 or 7 figures each time they reverted back to a previous logo.

Commander Gorn said:

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Other Texas schools have ditched the bevel in recent years. For some reason we're counting to it…

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OSU too

this...


or this...

Our bevel is tasteful.

Hank the Grifter said:

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This should forever and always be our logo.


Ol' Sarge (the real one, not the ridiculous Nike version) should be our secondary logo and used liberally.

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I think that's the ugliest A&M logo I have ever seen. I would rather have T star than that.

Also, the Ol Sarge is awesome

Gotta love a throwback.

https://t.co/q8k8AVsgmd pic.twitter.com/LII8RgZJCj

— Slander University (@TheSlanderU) October 7, 2025

RAB83 said:

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this...


or this...

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This is the way

Sorry but that flat Tech logo looks like it was made by a 3rd grader on MS Paint.

You're closer to the truth than you might believe. I had seen the inner office report on the logo discussions when that decision was being made years ago during Byrne's tenure. T-Star / bevel/ color shades/ proportions of the "A" and the "M" relative to the "T", etc. It was maddening

It was sold as a "standardization of various logo versions" but it was really a modernization after seeing other schools revamp their look. The reasoning being used implied that not one national sports advertising firm was in the room when our marketing staff at the time made the final call. Hence the bevel (and the T-star) was born.

IMO, our best was the late 80s/ early 90s wide-stance logo which remains on the water tower and used to be outside of Kyle Field between the lettering. It's the only one I wear or display at home. Just looked stronger, more bold.

Funny…. that's my favorite and the only one I wear or display. The versions with no outline look especially stout.

You're on point with this.

The "under the T" logo version was horrible when I was growing up and making my college decision. Probably our worst logo version ever. I didn't have any aTm gear because the logo looked weak. The old Sarge logo or "Texas Aggies" was all over our gear at that time.

I only wear or display wide stance logo items. When they made theinitial switch to the bevel, I bought everything I could find on eBay with the previous bold logo on it.

RAB83 said:

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this...


or this...

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I think the state outline logo is pathetic. It just screams "try hard" to me.
"We're more Texas than t.u.! See?!? See?!?"

Ringo88 said:

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The "under the T" logo version was horrible when I was growing up and making my college decision. Probably our worst logo version ever. I didn't have any aTm gear because the logo looked weak. The old Sarge logo or "Texas Aggies" was all over our gear at that time.

I only wear or display wide stance logo items. When they made theinitial switch to the bevel, I bought everything I could find on eBay with the previous bold logo on it.

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It looks like it's a generational thing. Those of us in school in the 80's and 90's seem to really like the wide stance logo. The younger guys seem to not.

The bevel needs to go, regardless.

I also like the gray outline of the logo with the A&M under the T, this had some life in the mid/late '00s before it was killed by the bevel

Also, what about a middle ground? ITs not terrible, probably could clean it up a bit, but I do like the internal white outline (inline? inlay?)

That Texas Tech new double T logo looks bad. Its just not balanced right or something. Too much open red space at the top of the T and without the shading a flat T in the same proportions looks like too fat or something. Its now a chubby T and a skinny T

Most of the updated secondary marks look better, even the double T's where there are other elements like the state outline. Double T might look better if they had changed the design to overlap in a different place (smaller T moved higher up) or something.

They should have kept the bevel. Looks like something a 3rd grader designed.

I think this is the same ordeal we were dealing with over the Seal of Texas A&M. I think they decided to put old school seals on diplomas but our official seal has a beveled ATM.

https://www.goodbullhunting.com/2015/4/30/8519979/searching-for-answers-the-texas-a-m-university-seal

This is from 2015 so, any recent graduates have that beveled block ATM on their diplomas?

Don't get me started on the seal. Changing it was a terrible, stupid, unnecessary decision.

I think this is the first time I've ever been jealous of Texas Tech

Tech grad here. I was in school and worked with the marketing department at Tech when Tech's bevel was released in the late 80s. I told the director of marketing that it sucked, and I was right. I am strongly in favor of the OG logo over the bevel for us.

Also, I am strongly in favor of A&M losing the bevel for the same reasons.

Bevel sucks.