i really hope we know what we are doing.



nobody does less with more

This is the first thing I thought when it was posted. Where does it say it doesn't include stadium naming rights? May have missed it

Also curious how this would tie us down should there be another realignment. Surely they thought of that.

15 year seems crazy in a ever increasing market.

TheDecadeSapling said:

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If you think we're gonna spend that money on better players, you're a silly goose

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More money is more money. And this is a lot more money. Only us Aggies would find a way to complain about having more money.

Kozmozag said:

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15 year seems crazy in a ever increasing market.

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It seems like entirely too long a contract. Pretty sure A&M is hosed on the back end.

Wow so amazing incredible. Does this mean we start excelling in major sports?

It'll look like pennies when Bama, UGA, UF, sip etc come up for bid.

Should I be concerned one of their clients is the PAC 12?

They seem to be doing well

Stonegateag85 said:

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It'll look like pennies when Bama, UGA, UF, sip etc come up for bid.

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Alabama just signed a 15 year deal with Learfield. Ohio State, Michigan signed 10 year deals with Learfield roughly 2 or 3 years ago, so they'll come up again before we do in the early 2030's. However, Learfield since the merger with IMG and after COVID has been rumored to be hurting, and deals signed with programs like these have not been highly publicized and generally been considered to only be under the same terms or only modest escalators from existing contracts. Other schools (Florida State, UCLA, were apparently approached to renegotiate to get Learfield out of trouble)

https://www.sportico.com/business/commerce/2023/learfield-debt-restructure-school-renegotiations-1234723296/

LSU, as mentioned, has a deal with Playfly that ends in that same 2031-32 range also, and its nowhere close to this revenue guarantee. Its like $12 million a year guaranteed plus a revenue sharing when total licensing is more than $20 million per year.

All hat and no cattle. Higher price for mediocrity.

I predict we make a bunch of large long term financial commitments based on this and then the company goes bankrupt within 5 years.

Will "Power" be deemed as negating the "fan experience" because Playfly's "data-driven methodology" (algorithm) says Kanye is bad for business?

Thoughts?

Texas A&M’s new partner, @PlayflySports is a DEI-driven, far-left corporation that’s values include favoring LBGTQIA+, BIPOC, and Women+ (whatever the hell that means) pic.twitter.com/LBLmmpwi99

— Evil Elko🥷🏻 (@EvilElko) February 28, 2025

Somewhat odd they sign something this big with a big DEI driven focus, but ban draggieland.

Strictly from a business investment opportunity… what kind of return are they making on paying A&M $34M a year?

I want to see that economic model and assumptions before I invest in that company.

There is no marketing company that exists that doesn't say they are for whatever is the "current thing."

AGDAD14 said:

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Strictly from a business investment opportunity… what kind of return are they making on paying A&M $34M a year?

I want to see that economic model and assumptions before I invest in that company.

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Typically these seem to be structured so that the school ostensibly gets 50-65% from what Ive seen. That would imply that the Playfly believes they can sign endorsements and rights deals earning $50-60 million per season or more.

Bad Poster said:

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Thoughts?

Texas A&M’s new partner, @PlayflySports is a DEI-driven, far-left corporation that’s values include favoring LBGTQIA+, BIPOC, and Women+ (whatever the hell that means) pic.twitter.com/LBLmmpwi99

— Evil Elko🥷🏻 (@EvilElko) February 28, 2025

Somewhat odd they sign something this big with a big DEI driven focus, but ban draggieland.

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Learfield and IMG (the other two main players in this space) have the same type of stuff. This isn't an either/or thing.

Also LSU, Auburn, UVA, Penn State and others don't seem to mind.

The bigger concern (to me) is this "new guy" is throwing ridiculous amounts of money out and "betting on themselves" so to speak. Contracts they are giving out seem out of line with the market but for now we are the beneficiary.

So now we will pay more for less! It's a bigger embarrassment to pay a lot for players and then still go 8-4

This tells me it won't be long until the big boys are doing deals of $800 million or $900 million.

Iraq2xVeteran said:

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Hopefully, a 15-year $515 million dollar deal with Playfly Sports will translate to more wins.

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I laughed

vander54 said:

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A_Gang_Ag_06 said:

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I remember reading about us doing something like this in the past with a football coach. Can't remember how it worked out.

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At least we're receiving the money this time and not paying.

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Exactly. We're the Jimbo in this case and Playfly is taking the risk. Surely their bet isn't relying on us winning or they made a stupid decision

one safe place said:

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This tells me it won't be long until the big boys are doing deals of $800 million or $900 million.

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Indeed. No way we stay out in front very long.

Flashdiaz said:

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"A top priority in the Playfly transition team is evaluating how it can enhance the fan experience "

I have a suggestion, how about winning consistently on the field. I'm sure some fans would put down their commemorative 12th man cups and $39 chicken wrap to watch their team win meaningful games.

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Just don't touch my commemorative platinum $59 chicken wrap.

el_guapo said:

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Surely their bet isn't relying on us winning or they made a stupid decision

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It's not based on A&M winning. Trev signed over A&M's broadcast/digital rights to a commie-philosophy loving activist company for 30 pieces of silver because Aggie fans are loyal to a fault.

HalifaxAg said:

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no naming rights for Kyle Field so that is acceptable!

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Yet…..

HalifaxAg said:

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no naming rights for Kyle Field so that is acceptable!

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Hold out for Buc-ee's for a cool $Billion.

HoustonAggie37713 said:

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Whaler said:

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How can anyone say this is a good deal or not?
What will Ohio State, LSU, Georgia, Alabama, Michigan, tu, and others get for similar services?
I don't have confidence in our leadership, but on a deal that long (15 years) hopefully we have some sort of "most favored nation clause" so we remain compensated near the top or we're released to negotiate with someone else.

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Exactly. All we did was set the floor. Now the big boys come in with $800 million-$1 billion deals.

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Yep, no way this turns out like the ACC GOR deal.

I know that LSU works with PlayFly as well.

I think they may be doing some of what Learfield does, as well. But not entirely sure.

Im not sure how Learfield's work with A&M will be impacted because of this