Ragnar Danneskjoldd said:
what the ROI for the donors? What do they get out of it? Surely its not tax deductible, is it?
I cant imagine writing huge checks for a team in which I have 0 vested interest lose 4-5 games every year. God bless them.
Depends.
Donations to the 12th Man above and beyond seat license and tickets are tax deductible. Charitable 501c3. TMF funds are not used for NIL. TMF revenues are used for ships and facilities. There are deduction limits on charitable donations
Amplify is a match making service to make direct NIL payments to athletes. These payments are 100% deductible as ad expense. Of course you need a proprietorship, LLC, S-Corp, etc to expense them. Any expected true ROI, could be measured by increased business revenue. Wink, wink...
TxAgs United donations are not tax deductible in any way. ROI is increased content, swag, access to athletes and autographs, etc. These might assuage or amplify BAS.
I have wondered how NIL payments and collective donations are affecting Booster Club donations collectively. You could look at their financials and tell if it is hurting revenues. With increased scholarship limits for all sports, Booster Club revenues will be needed. W/ the current system, most of these revenues are gonna come from increased seat license and ticket fees.
IMHO, direct NIL payments offer the best ROI opportunity. But, beware.
I'm not ever buying a Dr Pepper again, shopping at Dicks, or staying at a Marriott...