Every hot coach is leaking rumors tying them to our search. Traylor's team is just the most ham handed of the bunch. It's free leverage to get that extension. Just the whiff that your successful coach might leave can be enough to talk some gullible AD into offering a ridiculous extension.
What's funny to me is that this is from San Antonio. For 20 years (1990-2010), every time a NFL team wanted a new stadium, they floated the idea that they might leave. And inevitablly San Antonio was listed as an option because of the Alamodome. Which was objectively hilarious that an NFL team would move to a stadium with few luxury boxes and really a sad, depressed interior. But people ate it up until the Raiders, Saints, or whomever might come up with their real plan.