Introducing TexAgs' "BTHO Morning" arabica coffee blend

We are introducing a new way to start your mornings... by beating the hell out of it.

In the heart of Aggieland, where maroon runs through the veins of every Aggie, a new dawn is rising. TexAgs has joined forces with Kafen Coffee and Voltage Coffee to birth a new brew to benefit the Center for Coffee Research and Education at Texas A&M University and is set to revolutionize Aggie mornings forever.

We present to you the "BTHO Morning" blend of TexAgs Coffee. A coffee so incredible it might even cure Battered Aggie Syndrome (not yet confirmed).

Coffee, that humble elixir, is the great equalizer. A beverage for closers, if you will. It transcends boundaries, ignites conversations and fosters communities, and we think Aggies and TexAgs know plenty about fostering great communities. It is the companion of early risers, the muse of thinkers and the lifeblood of many long nights of scrolling through the threads after a heartbreaking Aggie loss.

El Salvadorian coffee, chosen with purpose, is the heart of “BTHO Morning.” It is a tribute to a legacy spanning five generations: Guayo Palomo, an Aggie and a coffee farmer, bridges worlds. The roots run deep in El Salvador, where the Palomo family has tilled the earth for decades. For him, the coffee plantation is more than land; it is life itself.

You here on TexAgs might remember Guayo from our Lost Lettermen feature a few years ago on the short-lived Men's Varsity Soccer program at Texas A&M.

The genesis of this partnership is a meeting of kindred spirits. Matt from Voltage and the folks at TexAgs discovered their shared mission — echoes of the same dreams resonating through their work. The Center for Coffee Research and Education at Texas A&M University is also woven into this narrative, with their ambition to align with a brand that bleeds maroon.

“BTHO Morning” is a single-origin, premium brew that is small batch roasted at the time of order, so it’s always fresh. It starts with an Arabica bean grown on the slopes of El Salvador.

This brew boasts rich and bold flavors that are as robust as the Aggie Spirit. The beans are carefully selected and expertly roasted to perfection. With every sip, you'll experience the warm embrace of chocolate notes, complemented by a velvety texture that caresses your palate. It's a symphony of flavors that'll awaken your senses to get you ready to tailgate another 11:00 a.m. kick at Kyle Field and energize your day.

Every morning, as the world awakes, a ritual is reborn. The clink of cups and the aroma that dances in the air while you scroll the boards on TexAgs is (sort of) the heartbeat of Aggieland. The Fightin' Texas Aggie Band has the whole Spirit of Aggieland thing pretty well covered.

To sip “BTHO Morning” is to be part of something grander. Some would say it’s like waking up and finding out that your late-night rant on the boards is going to CRUISE to Post of the Day status. It is a simple act that speaks volumes — a daily affirmation of a love for Texas A&M and coffee (and punching F5 on a big recruiting weekend).

TexAgs

“BTHO Morning” is not just a brew. It is a statement. It embodies a community's spirit, a testament to the power of partnership.

And so, the story of “BTHO Morning” has been born — a tale of unity, purpose and a darn good cup of coffee. From El Salvador to College Station, from the farms to campus, it is a journey that speaks of more than just mornings. It is the story of a legacy brewed to perfection.

Don't miss out on this extraordinary coffee experience. Dive into a cup of "BTHO Morning," and let its exceptional flavors awaken your senses, energize your spirit and make every morning a celebration of Aggie pride. Buy it, sip it, love it and participate in this incredible journey.

Your mornings will never be the same again.

(Or late nights if you're the kind who waits until 2:00 a.m. for "The Source" to post recruiting nuggets)

Buy Now at TexAgs.com/Coffee