It was an open secret that Jimbo's relationship with FSU was fraying. Not just because of results, but because of off field issues. He was looking for a new spot.
We intentionally gave him an above market deal with a ridiculous long term guarantee. Nobody believed it was necessary. But our leadership wanted to make a "statement." We would give him an ego contract, and also award him a national title plaque to celebrate our genius. Self affirmation so to speak. That plaque was really BMDs giving themselves a Pat on the back.
The psychology of this approach is fascinating.
We intentionally gave him an above market deal with a ridiculous long term guarantee. Nobody believed it was necessary. But our leadership wanted to make a "statement." We would give him an ego contract, and also award him a national title plaque to celebrate our genius. Self affirmation so to speak. That plaque was really BMDs giving themselves a Pat on the back.
The psychology of this approach is fascinating.