Pretty smart idea to help athletes negotiate NIL opportunities. I imagine other schools will follow.
"As part of a new 15-year agreement with Alabama that it announced Tuesday, Learfield, in conjunction with the university, is creating a dedicated hub for name, image and likeness (NIL) called The Advantage Center, an epicenter for Crimson Tide athletes' NIL endeavors that the company believes is a first nationally."
https://www.si.com/college/2023/01/24/alabama-partners-new-nil-deal-sports-marketing-learfield
"As part of a new 15-year agreement with Alabama that it announced Tuesday, Learfield, in conjunction with the university, is creating a dedicated hub for name, image and likeness (NIL) called The Advantage Center, an epicenter for Crimson Tide athletes' NIL endeavors that the company believes is a first nationally."
https://www.si.com/college/2023/01/24/alabama-partners-new-nil-deal-sports-marketing-learfield