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New B1G tv deal is INSANE

15,053 Views | 107 Replies | Last: 3 yr ago by Buzzy
rootube
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Bunk Moreland said:

W said:

I agree that OSU, Michigan, and Penn State are very popular. They should be in prime time every week.

but it seems the dropoff is steep when we get to the 5th, 6th, 7th, 8th teams in the league.

the B1G is very top heavy.

whereas the SEC has depth...especially with the 2 new additions coming in 2025



Purely based on last year's 'ratings' numbers the B1G top 10 still outpace the SEC top 10.

That said, you can't only base it on ratings like that, as schools differ. A&M's viewership would have been higher had Calzada not had to come on in game 2 and lead the way, especially to the 2 early losses to Arky/Miss St. And to counter that, with a healthy King one could assume A&M beats Arky and an earlier Arky lost would have taken some wind out of their sails and their numbers would not have been as high as their games wouldn't have been as marquis.

Auburn's numbers last year were inflated due to getting 2 major games (Iron Bowl + Penn St) that crushed in rankings, but those are outliers to an 'everyday' game.

Or another way of looking at it....I dont' think anyone actually believes USC is a worse tv draw than Illinois, Minnesota, Indiana, Iowa St etc (who they were ranked below last year).


Michigan's resurgence was a game changer for the B10. The OSU/MU game and the MSU/MU games were monster ratings for them.
Toptierag2018
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rootube said:

Bunk Moreland said:

W said:

I agree that OSU, Michigan, and Penn State are very popular. They should be in prime time every week.

but it seems the dropoff is steep when we get to the 5th, 6th, 7th, 8th teams in the league.

the B1G is very top heavy.

whereas the SEC has depth...especially with the 2 new additions coming in 2025



Purely based on last year's 'ratings' numbers the B1G top 10 still outpace the SEC top 10.

That said, you can't only base it on ratings like that, as schools differ. A&M's viewership would have been higher had Calzada not had to come on in game 2 and lead the way, especially to the 2 early losses to Arky/Miss St. And to counter that, with a healthy King one could assume A&M beats Arky and an earlier Arky lost would have taken some wind out of their sails and their numbers would not have been as high as their games wouldn't have been as marquis.

Auburn's numbers last year were inflated due to getting 2 major games (Iron Bowl + Penn St) that crushed in rankings, but those are outliers to an 'everyday' game.

Or another way of looking at it....I dont' think anyone actually believes USC is a worse tv draw than Illinois, Minnesota, Indiana, Iowa St etc (who they were ranked below last year).


Michigan's resurgence was a game changer for the B10. The OSU/MU game and the MSU/MU games were monster ratings for them.


In my ideal SEC, Oklahoma State, Clemson, Florida State, and selfishly Georgia Tech for the historical Clean, Old-Fashioned Hate rivalry, are all added.

Locking in almost every major rivalry of all the SEC teams, which lead to major drawings in big time match ups.
aggdds79
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Whereas the SEC may have a more ravenous fanbase, the B1G is far more population for viewership. Once USC and UCLA are members, you have potentially the 1st, 4th, 5th, 6th, 7th, 10th and 11th most populous states vs the 2nd, 3rd,8th and 16th. The B1G footprint would have 10 of the top 20 states by population. The #'s are going to be NFL like which the mouse cannot match with decreasing cable subscribers.
20ag07
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Quote:

In my ideal SEC, Oklahoma State, Clemson, Florida State, and selfishly Georgia Tech for the historical Clean, Old-Fashioned Hate rivalry, are all added.

Locking in almost every major rivalry of all the SEC teams, which lead to major drawings in big time match ups.
Here's why this will never happen.

Tennessee/Okie Lite doesn't bring ratings.
Kentucky/Georgia Tech doesn't bring ratings.

All the etceteras.
Toptierag2018
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20ag07 said:

Quote:

In my ideal SEC, Oklahoma State, Clemson, Florida State, and selfishly Georgia Tech for the historical Clean, Old-Fashioned Hate rivalry, are all added.

Locking in almost every major rivalry of all the SEC teams, which lead to major drawings in big time match ups.
Here's why this will never happen.

Tennessee/Okie Lite doesn't bring ratings.
Kentucky/Georgia Tech doesn't bring ratings.

All the etceteras.

This is from 2015-2019 viewership. Clemson and Florida State are the obvious ratings. But Tennessee and Oklahoma State is right there behind A&M.

I'll give you Georgia Tech but Oklahoma State has a bigger fan base and viewership than Miami does.

Ohio State (5.19M)
Alabama (5.09M)
Michigan (4.18M)
Notre Dame (3.61M)
LSU (3.22M)
Auburn (3.12M)
Georgia (2.91M)
Oklahoma (2.90M)
Clemson (2.67M)
Penn State (2.55M)
Florida (2.46M)
Wisconsin (2.27M)
Texas (2.269M)
Florida State (2.23M)
Michigan State (2.20M)
Southern Cal (1.98M)
Texas A&M (1.851M)
Tennessee (1.849M)
Oklahoma State (1.64M)
Mississippi (1.61M)
Iowa (1.57M)
Nebraska (1.51M)
Miami (1.503M)
TCU (1.495M)
Stanford (1.43M)
Oregon (1.34M)
Arkansas (1.33M)
Washington (1.32M)
Mississippi State (1.31M)
West Virginia (1.27M)
Virginia Tech (1.26M)
UCLA (1.25M)
Louisville (1.22M)
Indiana (1.17M)
Baylor (1.12M)
South Carolina (1.07M)
Navy (1.01M)
Texas Tech (921K)
Washington State (909K)
Northwestern (867K)
Aggieair
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$700M total for Tier 2 rights is huge. Gonna be interesting to see what the total media package is worth once you include FOX's Tier 1 and Tier 3/BTN distributions.
45-70Ag
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I could be wrong but i thought i saw somewhere last night it's over 1.5 billion.
Aggieair
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twk said:

20ag07 said:

Quote:

Just like with OU and Texas, Sankey was too quick to pull the trigger, and let the anger over CBS's refusal to adjust compensation post-2012 expansion cloud his judgment. The Big 10 is going to get a clearly better deal for an inferior product.
Incorrect.

The Big 10's deal just happens to be up first.

Just watch.
We signed a long-term deal in 2020 that covers 10 years starting in 2024. We won't be negotiating another TV contract for a decade.
I don't think that deal included OUT. The B1G had supposedly come close to finalizing a deal earlier this year, and then re-opened this new 80-day window of negotiations after USC/UCLA were added. The B1G deal expires/gets replaced in summer 2023, so since the SEC's new contract goes into effect one year after that, I wouldn't be surprised for there to be new figures announced within the next year for what the SEC contract is with the addition of the two new SEC schools.
Aggieair
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45-70Ag said:

I could be wrong but i thought i saw somewhere last night it's over 1.5 billion.
I've seen people repeating that as well.
20ag07
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Quote:

I'll give you Georgia Tech but Oklahoma State has a bigger fan base and viewership than Miami does.
Strip the OU and Texas games out of Okie Lite's numbers.

They'll be lower than Miami.

Who also isn't getting invited into the SEC.
Toptierag2018
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20ag07 said:

Quote:

I'll give you Georgia Tech but Oklahoma State has a bigger fan base and viewership than Miami does.
Strip the OU and Texas games out of Okie Lite's numbers.

They'll be lower than Miami.

Who also isn't getting invited into the SEC.


You can't really do that because they would still be playing OU and Texas in the SEC. Those are big draw games. Bigger than Oklahoma vs South Carolina or Texas vs Kentucky.

Oklahoma State's number would be much higher, actually, If they weren't playing Iowa State and Kansas every year.

IF the had to get to 18 teams the short list is Clemson and Florida State. That's it.

IF they had to go to 20 or beyond Oklahoma State would be among the choices.
20ag07
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Quote:

You can't really do that because they would still be playing OU and Texas in the SEC. Those are big draw games. Bigger than Oklahoma vs South Carolina or Texas vs Kentucky.

Oklahoma State's number would be much higher, actually, If they weren't playing Iowa State and Kansas every year.

IF the had to get to 18 teams the short list is Clemson and Florida State. That's it.

IF they had to go to 20 or beyond Oklahoma State would be among the choices.
The piece you miss, is that Okie Lite vs anybody doesn't bring enough to earn a revenue split.
twk
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Aggieair said:

twk said:

20ag07 said:

Quote:

Just like with OU and Texas, Sankey was too quick to pull the trigger, and let the anger over CBS's refusal to adjust compensation post-2012 expansion cloud his judgment. The Big 10 is going to get a clearly better deal for an inferior product.
Incorrect.

The Big 10's deal just happens to be up first.

Just watch.
We signed a long-term deal in 2020 that covers 10 years starting in 2024. We won't be negotiating another TV contract for a decade.
I don't think that deal included OUT. The B1G had supposedly come close to finalizing a deal earlier this year, and then re-opened this new 80-day window of negotiations after USC/UCLA were added. The B1G deal expires/gets replaced in summer 2023, so since the SEC's new contract goes into effect one year after that, I wouldn't be surprised for there to be new figures announced within the next year for what the SEC contract is with the addition of the two new SEC schools.
I will say it again: the SEC contract will be increased pro rata (1/7th if my math is right) so that every SEC team gets as much as they were going to get before OU and tu joined, but there is not likely going to be any windfall.
Toptierag2018
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20ag07 said:

Quote:

You can't really do that because they would still be playing OU and Texas in the SEC. Those are big draw games. Bigger than Oklahoma vs South Carolina or Texas vs Kentucky.

Oklahoma State's number would be much higher, actually, If they weren't playing Iowa State and Kansas every year.

IF the had to get to 18 teams the short list is Clemson and Florida State. That's it.

IF they had to go to 20 or beyond Oklahoma State would be among the choices.
The piece you miss, is that Okie Lite vs anybody doesn't bring enough to earn a revenue split.


Then outside of madness happening in the ACC, no conference will grow above 16-18 teams.
fieldtrailer
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I guess it's safe to assume that since USC and UCLA announced they are joining the B10, the "alliance' between the 3 conferences has officially ended. Once again money trumps all other. Also, looks like that would be the conference to try to jump to. I'd bet the tv revenue is much larger than the SEC. Maybe triple.

I wouldn't mind seeing A&M play Penn St, Oh St, Mich, Mich St, Iowa, for awhile. Some huge games at Kyle field as opposed to the one a year we might get now.
sonnysixkiller
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It's going to save me money as I don't have to buy espn will listen to the ags on the radio and watch big ten football espn broadcast have always been low rent productions
BMX Bandit
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A&M to big 10 is just such a dumb idea. SEC new deal will be bigger. Just watch. More money & better matchups.

As for the ]the "Alliance", you mean the one in which they never agreed to anything, and disagreed on the playoff, and even if they did agree on anything, there is nothing to stop any team or conference from changing their position the next day and leave?

its quite a formidable alliance.
20ag07
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Quote:

Also, looks like that would be the conference to try to jump to. I'd bet the tv revenue is much larger than the SEC. Maybe triple.
Lolololol.

Wait.

You actually think the Big 10 is getting triple the SEC?!?!?

6PM on a Wednesday is way too early to be drunk.
amercer
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There are twice as many people in the Chicago metro area than there are in the whole state of Alabama.

Big10 football isn't better than SEC football, but they have a hell of a lot more fans. Especially when they add Los Angeles.
Toptierag2018
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amercer said:

There are twice as many people in the Chicago metro area than there are in the whole state of Alabama.

Big10 football isn't better than SEC football, but they have a hell of a lot more fans. Especially when they add Los Angeles.


Want to know what one of the highest rated college football city is? Birmingham, Alabama.

And that is for non SEC games too. From games like Ohio State vs Michigan, outside of their target market want to know what is always 2nd tv ratings wise? Birmingham. That city has the highest viewers of major college football games, per capita, in the nation.

LA may have a huge population, but there is a very large percentage of that population that isn't watching Michigan vs Ohio State.
fieldtrailer
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20ag07 said:

Quote:

Also, looks like that would be the conference to try to jump to. I'd bet the tv revenue is much larger than the SEC. Maybe triple.
Lolololol.

Wait.

You actually think the Big 10 is getting triple the SEC?!?!?

6PM on a Wednesday is way too early to be drunk.


1b per year vs 3b in 10 years. Maybe you should start drinking too?
TexAggie1999
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90ags said:

CBS, NBC & ABC are essentially free TV for the public (don't need cable, internet....a good HD antenna and those channels are available in every market practically....no matter the size of the town).
Yep. That is why I hate having games on ESPN. You HAVE to pay their outrageous rates to watch their content, when it is free for the main channels for FOX, NBC, ABC, and CBS.
amercer
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Toptierag2018 said:

amercer said:

There are twice as many people in the Chicago metro area than there are in the whole state of Alabama.

Big10 football isn't better than SEC football, but they have a hell of a lot more fans. Especially when they add Los Angeles.


Want to know what one of the highest rated college football city is? Birmingham, Alabama.

And that is for non SEC games too. From games like Ohio State vs Michigan, outside of their target market want to know what is always 2nd tv ratings wise? Birmingham. That city has the highest viewers of major college football games, per capita, in the nation.

LA may have a huge population, but there is a very large percentage of that population that isn't watching Michigan vs Ohio State.


That's great and all but getting a 50% share in Birmingham for a game is still only about 45,000 tvs.

If 3% of LA tunes in for a game that's twice as many TVs.
River
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Wouldn't be surprised if they start putting games behind paywalls (peacock comes to mind)
rootube
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amercer said:

Toptierag2018 said:

amercer said:

There are twice as many people in the Chicago metro area than there are in the whole state of Alabama.

Big10 football isn't better than SEC football, but they have a hell of a lot more fans. Especially when they add Los Angeles.


Want to know what one of the highest rated college football city is? Birmingham, Alabama.

And that is for non SEC games too. From games like Ohio State vs Michigan, outside of their target market want to know what is always 2nd tv ratings wise? Birmingham. That city has the highest viewers of major college football games, per capita, in the nation.

LA may have a huge population, but there is a very large percentage of that population that isn't watching Michigan vs Ohio State.


That's great and all but getting a 50% share in Birmingham for a game is still only about 45,000 tvs.

If 3% of LA tunes in for a game that's twice as many TVs.



Bama has more viewers than USC and UCLA combined so not sure your logic checks out.
SpiderM85
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How do we watch the Big 12? LHN?
Ag Tag
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amercer said:

Toptierag2018 said:

amercer said:

There are twice as many people in the Chicago metro area than there are in the whole state of Alabama.

Big10 football isn't better than SEC football, but they have a hell of a lot more fans. Especially when they add Los Angeles.


Want to know what one of the highest rated college football city is? Birmingham, Alabama.

And that is for non SEC games too. From games like Ohio State vs Michigan, outside of their target market want to know what is always 2nd tv ratings wise? Birmingham. That city has the highest viewers of major college football games, per capita, in the nation.

LA may have a huge population, but there is a very large percentage of that population that isn't watching Michigan vs Ohio State.


That's great and all but getting a 50% share in Birmingham for a game is still only about 45,000 tvs.

If 3% of LA tunes in for a game that's twice as many TVs.

I think the Birmingham TV market is close to 2 million viewers.
20ag07
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Quote:

1b per year vs 3b in 10 years. Maybe you should start drinking too?
The Big10 is not getting $3B/year.
Kozmozag
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Sec needs to renegotiate. Contracts are meaningless these days.
Hi, Im Brett
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GameDay is already a shell of its former self. Curious where the morning shows go from here.
TexasAggie81
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amercer said:

As much as ESPN has tried to become the center of the sports universe and concentrate all content on its cable channels, it looks like the Big10 deal actually gets its football in front of more eyeballs.

I hated when our games were on crappy fox sports regional affiliates, but if Fox NBC and CBS are going to give the Big10 the same production value as their NFL slate then the SEC on ESPN isn't going to look good by comparison.


I hate the NFL's "production." Crashing sounds in the background every time a new graphic appears, at commercials, and whenever else they feel like it. Robots dancing and fighting. Using the NFL's theme music for college games. Fox announcers. No thanks.
My Name Is Judge
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Wow, that's impressiveโ€ฆ B1G played that great

SEC is stuck w all our games on the dog**** pedo mouse networkโ€ฆ.

I'm jelly
Aggieair
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twk said:

Aggieair said:

twk said:

20ag07 said:

Quote:

Just like with OU and Texas, Sankey was too quick to pull the trigger, and let the anger over CBS's refusal to adjust compensation post-2012 expansion cloud his judgment. The Big 10 is going to get a clearly better deal for an inferior product.
Incorrect.

The Big 10's deal just happens to be up first.

Just watch.
We signed a long-term deal in 2020 that covers 10 years starting in 2024. We won't be negotiating another TV contract for a decade.
I don't think that deal included OUT. The B1G had supposedly come close to finalizing a deal earlier this year, and then re-opened this new 80-day window of negotiations after USC/UCLA were added. The B1G deal expires/gets replaced in summer 2023, so since the SEC's new contract goes into effect one year after that, I wouldn't be surprised for there to be new figures announced within the next year for what the SEC contract is with the addition of the two new SEC schools.
I will say it again: the SEC contract will be increased pro rata (1/7th if my math is right) so that every SEC team gets as much as they were going to get before OU and tu joined, but there is not likely going to be any windfall.
Source? Everything I've seen has them increasing the TV deal for the SEC.

That's a $17M per team jump from when the new deal starts in 2024 to 2025 when OU/UT are projected to join. Then a $33M per team jump in 2026.

twk
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Aggieair said:

twk said:

Aggieair said:

twk said:

20ag07 said:

Quote:

Just like with OU and Texas, Sankey was too quick to pull the trigger, and let the anger over CBS's refusal to adjust compensation post-2012 expansion cloud his judgment. The Big 10 is going to get a clearly better deal for an inferior product.
Incorrect.

The Big 10's deal just happens to be up first.

Just watch.
We signed a long-term deal in 2020 that covers 10 years starting in 2024. We won't be negotiating another TV contract for a decade.
I don't think that deal included OUT. The B1G had supposedly come close to finalizing a deal earlier this year, and then re-opened this new 80-day window of negotiations after USC/UCLA were added. The B1G deal expires/gets replaced in summer 2023, so since the SEC's new contract goes into effect one year after that, I wouldn't be surprised for there to be new figures announced within the next year for what the SEC contract is with the addition of the two new SEC schools.
I will say it again: the SEC contract will be increased pro rata (1/7th if my math is right) so that every SEC team gets as much as they were going to get before OU and tu joined, but there is not likely going to be any windfall.
Source? Everything I've seen has them increasing the TV deal for the SEC.

That's a $17M per team jump from when the new deal starts in 2024 to 2025 when OU/UT are projected to join. Then a $33M per team jump in 2026.


Thats the way the contract was structured increasing over time.
Aggieair
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twk said:

Aggieair said:

twk said:

Aggieair said:

twk said:

20ag07 said:

Quote:

Just like with OU and Texas, Sankey was too quick to pull the trigger, and let the anger over CBS's refusal to adjust compensation post-2012 expansion cloud his judgment. The Big 10 is going to get a clearly better deal for an inferior product.
Incorrect.

The Big 10's deal just happens to be up first.

Just watch.
We signed a long-term deal in 2020 that covers 10 years starting in 2024. We won't be negotiating another TV contract for a decade.
I don't think that deal included OUT. The B1G had supposedly come close to finalizing a deal earlier this year, and then re-opened this new 80-day window of negotiations after USC/UCLA were added. The B1G deal expires/gets replaced in summer 2023, so since the SEC's new contract goes into effect one year after that, I wouldn't be surprised for there to be new figures announced within the next year for what the SEC contract is with the addition of the two new SEC schools.
I will say it again: the SEC contract will be increased pro rata (1/7th if my math is right) so that every SEC team gets as much as they were going to get before OU and tu joined, but there is not likely going to be any windfall.
Source? Everything I've seen has them increasing the TV deal for the SEC.

That's a $17M per team jump from when the new deal starts in 2024 to 2025 when OU/UT are projected to join. Then a $33M per team jump in 2026.


Thats the way the contract was structured increasing over time.
That may be, but again, I was trying to find an actual source explaining that. There's a lot of people talking matter-of-factly in here as if they've actually read the TV deal themselves.
 
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