Rebel Yell said:
Loved chanting it!
I was all in. A&M has been all in . We invested in our program and were a good partner to the SEC. We delivered the Texas market. And they go back on their word.
Never again will I do the chant.
This was actually one of the fundamental ways the SEC grew powerful. Not only did you have alumni and fans tuning in for their school but this drove cross pollination.
I was suddenly watching and invested in Kentucky play Louisville. I was watching Florida play Miami. Where previously I would not have tuned in to watch Iowa State play Iowa. Or TCU play SMU.
Moving to only caring about your school and not the conference will decrease value.
This is what this Texas move does. This is the destabilizing and devaluing impact of this decision. Short term financial gains, long term devaluing of the brand/league.
“I don’t even sit on the left side of church”