It's Auburn. What is the number one priority for Auburn football? BEAT BAMA!
Who did that last season? Sumlin. Their fan base would expect nothing less.
Auburn isn't that great a job. Putting aside the facing-Saban-every-year factor, the admin there has had some issues with all of their head football coaches going back to Pat Dye, and the NCAA problems.
Bowden had a confidentiality agreement with his pay-off because he knew things, it is still unclear who had the happier feet, Tuberville, or the admin that tried to better deal him with Petrino in the middle of the night, then Chizik with a losing record at Iowa State, gets hired and fired just two years after a natty.
They aren't easy to please, and if a coach does make them happy, and does what it takes, whatever it takes to make them happy, they'll still turn on him in a matter of months.