quote:

---

quote:

---

It'd be much cooler if that was Raiden shooting the lightning bolts.

---

Clearly.

---

Yessss. Fatality.

They also stick up "Join the Corps" billboards all around Magnolia.

Can't even drive off to get BBQ without seeing "live the corps experience" ad nauseum.

Is the corps hurting for recruits these days? They were when I enrolled in 03.

http://i96.photobucket.com/albums/l173/mrlttlejeans/TexasAggieRealignment.gif

It seems like the billboard is targeting Aggies as you have to be pretty familiar with A&M to get the reference. If you're that familiar then you already know. I think it's relatively weak.

It would seem better suited for hwy 6 than for 45.

I'd rather it have a night game background, if you're going to have lightning.

You guys (especially the Corps bashing ass hats) will complain about anything.

quote:

---

You guys (especially the Corps bashing ass hats) will complain about anything.

---

This.

Not a bad billboard at all!

BQs and the Corps deserve some advertising love as well!

Gig'em CTs...you guys and gals are awesome...some of the best Ags I've ever met!

[This message has been edited by West Point Aggie (edited 7/3/2012 10:01a).]

quote:

---

I think it's kinda cool, but I am obligated...

---

Jake?

Is it our marketing department that comes up with that or does the corps have their own?

Its not that bad, I would have thought a Kyle background or a plain maroon background would have been better.

Raiden for the win!

There are plenty of people in the I45 area that would love to join the Texas A&M Lightning Corps.

We need a yell about lightning and thunder!

Our Marketing Department needs to be re-evaluated and then closed.

Oh, it's the corps...that explains everything.

quote:

---

Oh, it's the corps...that explains everything.

---

Mother of GOD. What freshman corp member majoring in marketing came up with this???

Billboards are meant to advertise to the masses....and the masses are not aware of how the band is introduced at our football games. People that have not attended an Aggie football game will never get the reference....and why the hell are there lightning bolts??

FAIL FAIL FAIL.

Only on Texags can you find a mass of bleeding vaginas......

@BCO07

quote:

---

Jake?

---

yes sir.

^
I saw that billboard last week and almost spit water all over my dash laughing at your giant head

Oh. My.

IT'S AN ADVERTISEMENT FOR THE CORPS, NOT AGGIE ATHLETICS! PAY ATTENTION TO THE DETAILS.

Not a damn thing wrong with that billboard. My God, some of y'all are bound and determined to find the mote of dust in a blizzard.

Aggie Media

FWIW - I like the "Now Forming" reference.

I like this one a lot better than the the "plunk our logo on a white background" "place holders"

It's isn't a style I would have created, but it doesn't offend me. I think there are stronger images they could have used, but I always feel that they don't use their wonderful resources to the best ability (that's kind of our trademark though).

I'd like to see it paired with some nice athletic type billboards. Something to layer the message and create a unified campaign.

Edit - I think it would work better on an electronic billboard, where you could get some back lighting on that lightning....


[This message has been edited by TxElsie (edited 7/3/2012 11:20a).]

quote:

---

Not a damn thing wrong with that billboard. My God, some of y'all are bound and determined to find the mote of dust in a blizzard.

---

What field do you work in?

quote:

---

What field do you work in?

---

In the military? Supply.

It's a Corps recruiting billboard. It's trying to promote the Corps using some of the excitement from the move to the SEC. It's pure image and top-of-mind, hoping that you remember the website and check it out later (can't do much on a billboard). The call to action is implied.

It's not the strongest billboard, but it's not bad. It creates a positive association for the school and for the Corps.

Don't be critical of A&M marketing. Be glad there actually is some A&M marketing.

We are trending nationally on twitter.

quote:

---

Don't be critical of A&M marketing. Be glad there actually is some A&M marketing.

---

I agree. Maybe one day A&M will stand for Advertising & Marketing....marketing majors will come from far and wide to learn what not to do.

Most great companies hire outside marketing firms to market their product. This allows the company to focus on their business while not having to worry about keeping up with the trends, so to speak.

Companies like, believe it or not, Southwest Airlines.

TAMU seriously needs to consider turning over this function to professionals. It might even save them some money.

kayakag,

Since you have posted he same thing in two different threads, I'll try to clarify how American companies utilize marketing firms and advertising agencies.

Most large companies do a great deal of their marketing internally. At the same time, they also use several different marketing firms that each specialize in different types of marketing. Direct, digital, integrated, demand generation, etc..

It's normally a single advertising agency, not a marketing firm, that develop branding campaigns. They concept, develop, and then execute campaigns that are based on input from the internal marketing team(s).

If the large company is as conservative as A&M, the advertising agencies work should reflect that. A&M does not reflect a progressive brand because of the ultra-conservative culture. At A&M, agencies are not going to get away with what you would at Oregon or USC. It's just unlikely that the folks within the A&M Marketing Department are going to take the type of risk that the Ducks do. Old Army would scream "WHAT ABOUT TRADITION?".

Hopefully with the new younger coaching staff and Loftin being so aggressive, things will start to have a more progressive attitude. But don't think for a minute that an ad agency would produce anything too mind blowing and have it approved. You attend one of the most conservative universities in the country and I'm not too sure there is such a thing as cool conservative advertising.

Citizen Reign,

If this was true, then why was there no glorious advertising for mother College Station the way there was for the architecture?