If a coach cannot win at tu then he cannot win any place. They have a recruiting advantage even if the other teams are winning but when the other teams are hurting their advantage is huge. Why? In spite of what Jeff Ward says on 590 the academic program and standards at tu for football players is very easy. The lowest grad rate in the nation of any major school. Academics is secondary to football, basketball, etc. Mack Brown and some of the other coaches maximize this greatly.
The other thing that they capitalize on is the relationship with the legislature. They milk that greatly by giving away free tickets, etc. to the politicians.