The Schlitz Mistake

3,262 Views | 15 Replies | Last: 3 mo ago by aggiejim70
Rongagin71
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
4:17p, 8/2/24
AG
After the Great Chicago Fire destroyed the main competitor of Schlitz Brewing Co, it became the most popular brand of beer in the USA,
But the company made a series of poor decisions, the main one being the oft repeated mistake that big companies tend to make of thinking that their customers won't notice small changes in product quality.
Reply Quote
3
CanyonAg77
User Profile
Private Message
Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
7:11p, 8/2/24
AG
Thread title made me think of

Reply Quote
6
BrazosBendHorn
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
9:12p, 8/2/24
Schlitz has been resurrected by Pabst, and it might be a better tasting brew now. I might have to try one. I haven't had a sip of Schlitz since the summer of '76 (when I was just slightly underage).
Reply Quote
3
1 edit
BrazosBendHorn
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
10:23a, 8/3/24
Teri Garr in a Schlitz ad.

Reply Quote
8
milner79
User Profile
Private Message
Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
7:09a, 8/5/24
"I haven't had a Schlitz beer since elementary school..."
Reply Quote
11
BQ_90
User Profile
Private Message
Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
8:17a, 8/5/24
AG
i thought they had changed up cans or something and their beer turned green and that's what screwed them up. My dad was huge schlitz guy, then it seemed like overnight it was miller lite
Reply Quote
1
1 edit
chick79
User Profile
Private Message
Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
8:29a, 8/5/24
AG
My very first beer in 1970 was a Schlitz. It was wonderful!
Reply Quote
1
F4GIB71
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
4:22p, 8/6/24
Really crappy beer but price was king back in the day. We stocked up prior to Sergebutt Ball at 89 cents per 6 pack in 1969.
F4GIB71
Reply Quote
6
nortex97
User Profile
Private Message
Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
8:34a, 8/7/24
AG
Back when America used to stand for excellence.

Reply Quote
6
Martin Cash
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
10:33a, 8/9/24
AG
Growing up in the 60's Schlitz was THE beer, hands down. There were two things that changed that. It is my understanding that they changed their recipe and the taste suffered. The second mistake was advertising. For years, their ads centered around the theme 'go for the gusto.' Then they switched to some negative ads with a "you want to take my gusto?" theme. It was very negative and people didn't like it. They never recovered.

About 15 years or so ago they came out with 'original recipe Schlitz,' but it didn't catch on.
The heart of the wise inclines to the right, but the heart of the fool to the left. Ecclesiastes 10:2
Reply Quote
1
Rongagin71
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
In reply to Martin Cash • 10:47a, 8/9/24
AG
You just verified what the video said, except the video included showing the
booger thick ooze that one of their experiments turned the beer into...
I do believe Pabst has revived a good version of Schlitz.
Reply Quote
BrazosBendHorn
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
In reply to Martin Cash • 1:16p, 8/9/24
Martin Cash said:
The second mistake was advertising. For years, their ads centered around the theme 'go for the gusto.' Then they switched to some negative ads with a "you want to take my gusto?" theme. It was very negative and people didn't like it. They never recovered.
The infamous "Drink Schlitz or I'll Kill You" campaign, as it came to be called. And it only consisted of four ads (but that was more than enough to get under people's skin). The ad company, Leo Burnett & Co., got canned.

https://vinepair.com/articles/schlitz-history-ad-campaign/

https://www.chicagotribune.com/2008/04/06/the-ad-that-made-schlitz-infamous/
Reply Quote
1
nortex97
User Profile
Private Message
Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
In reply to BrazosBendHorn • 3:00p, 8/9/24
AG
I wonder if the descendants of that company were hired by bud light?
Reply Quote
3
DrEvazanPhD
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
12:48p, 8/15/24
Should've gotten Billy Dee Williams like Colt 45 did
Reply Quote
Rex Racer
User Profile
Private Message
Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
3:13p, 8/16/24
AG
I just remember the "Look out for the bull! Look out for that Schlitz malt liquor bull!" song.
Reply Quote
1
aggiejim70
User Profile Ignore User Stop Ignoring
How long do you want to ignore this user?
24 hours One week Permanently Cancel
In reply to F4GIB71 • 10:38a, 8/17/24
AG
F4GIB71 said:
Really crappy beer but price was king back in the day. We stocked up prior to Sergebutt Ball at 89 cents per 6 pack in 1969.
That brings back some happy memories. The one and only minor in possession ticket I ever received was from the College Station Cops in late summer 1969. In keeping with the thread, it was a Schlitz Tall Boy. I was already 21 when I saw the judge. I think he fined me 15 bucks.
The person that is not willing to fight and die, if need be, for his country has no right to life.

James Earl Rudder '32
January 31, 1945
Reply Quote
1
Refresh
Page 1 of 1
 
×
subscribe Verify your student status
See Subscription Benefits
Trial only available to users who have never subscribed or participated in a previous trial.