Aston 91 said:
Interesting historical point you make with the Dodge. I didn't realize the sales numbers increased that dramatically with the redesign in the mid '90s. I remember seeing it previewed in some auto magazine before its release. I also remember taking that magazine out to the maintenance shop of the chemical plant that I worked in at the time and all the mechanics and machinists laughing with me at how ugly we thought it was. Guess there were lots of people that disagreed.
I didn't know ANYONE that, at the time, DID NOT think the Dodge was the best looking pickup in the US. Now, they may not have wanted one due to other things (Dodge related, mostly), but the looks were nothing to be made fun of. At least, not that I ever heard.
Are you sure you're remembering that correctly?
I was at a party once around that time where a bunch of truck guys started talking about the "perfect" truck. There was some mild debate about suspension, though Chevy lead that group. Some debate about engines, though Ford had the upper hand. There was no debate about body style -- Dodge had it. Thus, the popular modular truck was Dodge body, Ford engine, and Chevy (GM) suspension.