![](https://f5s-img.s3.amazonaws.com/000/81/88/818879e7d12984c7477e2c4c757f7b8f0a388812_251996_u267919.jpg)
Having been to Korea a few times, my first thought would be that this is a nod to Korean alcholol soju, which is basically the vodka of Korea and is distilled from rice. K in front of stuff is also a very Korean thing to do - K Pop, KTV, etc, etc.ravingfans said:
I don't get it???