The best part of Tyler is that I-20 runs both ways!
Sorry, but I'm a Dallas native who lived there for three years for family, have traveled extensively all over and live in Atlanta, GA now. I speak very objectively here. If you know what the term "Peyton Place" means, that's Tyler. I made friends easily, the people are by and large pleasant, but it's a very incestuous town socially. Everyone there thinks it's "the best place in the world to live". When you ask them if they've ever lived anywhere else to compare it to, they say "of course not...because this is the best place in the world to live!" You think Highland Park lives in a "bubble"? It's a distant second to T-town.
If you want to start a ruckus, ask someone in the know "What charity does all the money from the Rose Festival Pageant go to?". It doesn't. The plebian general public pays admission to see the daughters of the old-line families dress up in Mardi Gras gowns. The money goes right back into the pot to front the spectacle the following year, and the families "donate" thousands of dollars from fourth grade forward through high school for the "rights" for their daughters to hold places in the Rose Court. The whole crowd thinks they're Park Avenue high society, but they'd get laughed at walking through Northpark or Galleria on a weekday.
I lived in Longview immediately afterwards for two years. Much more "real folks", more friendly, hard working. If you have a choice, head east to Longview.