I am not from Laredo, nor have I ever lived there, but I have spent a lot of time there and know many people from there and others that live there. What I will relate is more generic about deep STX.
Typically people either love living in STX or hate it. As of late, IMO, living in STX has a lot of plusses:
-Very socially conservative area.
-Border areas are very safe in terms of crime, things seen in the big 3 cities of TX are just not seen in these areas. Cops in STX will kill you first and ask questions after, and the bad guys know it. People support LEO and are patriotic.
-People are friendly and the lifestyle is laid back. Cost of living is decent to good.
-Food is really good, people are really fat.
There are many conundrums and oddities in general in STX, there are not a lot of private schools in these areas as most people can't afford them. It is typically felt that the education in the public schools is better than the private schools. Why? Because a large portion of the private schools will be people from Mex, and thus more of a focus on teaching the kids proper English and such. Some of those kids you don't want your kids going to school with for a variety of reasons.
There is a lot of elitism, if you want to call it that, in the public schools in STX. By that I mean the common folks with average to lower academics get an "OK" education, but nothing great. But if your kid is sharp and can handle honors classes and such, they will get more and focused attention than many places in the state, at least that is what folks that have moved into the area and educators tell me, as well as what we are experiencing with our soon to graduate daughter. The schools are very conservative as compared to what I perceive in many other parts of the state.
Bottom line, the border areas are just different, as mentioned many people like it others don't.
There are drawbacks, Laredo is especially hot and dry it basically has 3 seasons; hot, hot/dry, and dust. But you will rarely be cold and bbq'ing on Xmas eve has its merits. In STX you will find that manana doesn't mean tomorrow, it just means not today. High service standards and doing things fast and right the first time are the exception and not the rule. The people are fat, did I mention that?
I have two BP friends that are from Laredo originally, and they love it and can't wait until they can retire and move back. As compared to the RGV, Laredo is closer to mainstream civilization in terms of distance. There isn't any of the overt "woke" stuff and all the crazy leftist social movements and such. People are down to earth and friendly. There is not the culture type stuff and variety of the bigger cities in either events, attractions, or things to do and places to eat. Really good Mexican,and Texmex with the local touches, is easy and cheap to find.
Before Mex went to sheet, living on the border was fantabulous and a lot of fun. Nowadays it is just as safe and laid back but a component of what made it really cool is no longer there.