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I'm not sure how much Richard's is going to compete head to head against Academy. They seem to serve two different places in the market. It seems to be more similar to SA, just better.
SAs most recent CEO lessened the focus on guns/hunting, camping/outdoors, etc and put more focus on team sports (for kids teams and professional team branded clothing). This helped lead the way to their demise in many ways, because all the team sports stuff can be had a Walmart or Target for cheaper, although management played a huge part in their failure as well.
Richard's and SA were neck in neck revenue wise 10 years ago (2006, roughly $2.5b). Since then, Richard's has almost tripled their revenue to over $7b. They are doing something right, and a lot of people moving to TX might come from Richard's turf and not be Academy biased.