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Jerry Jeff Walker puts on a hell of a show. Pat Green and Cory Morrow together would be sweet. They need to bring Taylor Swift and Garth Brooks. Doubt it will happen, but if attendance records are what they want, those 2 would set it.
Problem with guys like JJW, PG, Cory, REK, etc. is that they really don't do well in places with large crowds - they are the smallish venue masters. Even Willie doesn't do nearly as well at larger venues as he does at something a little more intimate (though he is better than the others).
Like others have said - Rodeo isn't about music, it's about putting people in the seats and bringing them and their money in. Nothing more, nothing less. Most people are like Finn and go for the FGL/Jason Aldean types because that's what's on radio and they don't know any better. And what makes radio is decided by a small group of people that live in a tall skyscraper in Manhatten or some place like that. It simply is what the industry has become.
I"m honestly surprised Alan Jackson was int he lineup. He's badass though, but not nearly on the cutting edge as some of the others in terms of top hits and bringing the younger crowd to the table.