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College Station's sign ordinance

2,937 Views | 31 Replies | Last: 1 mo ago by techno-ag
PS3D
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One of the things that annoys me about College Station but never seems to be brought up in this forum (of all the things to be annoyed about in terms of College Station) is the sign ordinance. I think it was put there to reduce clutter but somehow makes everything look worse instead of better. In most cities, when there's construction of a store or a restaurant or a gas station you get some sort of sign on a post with the store's logo. Take, for example, the classic Whataburger sign. (This one is in McAllen--source).


But instead of getting something like that, we get just something ugly like this. It's not even near the road.


Dairy Queen uses the term "Texas stop sign" in its advertising. I know the Bryan store at Villa Maria has recently been updated but it still the same structure and wasn't chopped down.


However, when the Dairy Queen in College Station was remodeled, it has just this at the bottom. (It used to have a real sign).


The classic Golden Arches (seen here in Navasota). I know that McDonald's has cheaper-looking signs nowadays (see Holleman and Wellborn) but the location at Southwest Parkway and Texas Avenue couldn't get theirs replaced because the sign had to be grandfathered in. It looked similar to this (in Navasota).


...resulting in a mutant half-sign like there is now. Unique, sure, but that's not necessarily a compliment.


On road trips involving freeways, hotels and restaurants have tall signs, especially if they're not that visible from the freeway. It's cool-looking and they drive business to the area. (This is Bellmead on I-35).


But in College Station, even in the highly commercialized intersections like William D. Fitch Parkway you'd hardly know anything was there. The closest thing is the "dual prong" Exxon sign, which is much shorter than other examples I've seen. I used to think that not replacing the McDonald's logo with Mooyah's was just laziness, now I think they genuinely can't.


This is what the signage for the local Cavender's Boot City looks like.


But for other stores, even more recently built ones, they look like this (source).


Victoria's store was built in the mid-2010s and the signage even waves.

Based on the McDonald's sign issue, this has been in place for at least twenty years from a council that no longer exists (though may have been modified). The question--why? No one's house is at risk for a giant Shell sign (or whatever) towering over them, and if it was to reduce """blight""" they've replaced it with something worse. Combined with the color scheme issue (it looks like, based on New Development, the new Hampton Inn cannot have blue accents), it makes the city look extremely unremarkable. There are rumors on TexAgs that the city is hard to work with on new businesses, and with overly strict rules, it's not hard to see why. Why is no one pushing to repeal this? Why can't we get cool signs like almost every other city, even Bryan?

edit: fixed Victoria link
techno-ag
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Still can't believe they shot down that digital billboard a few years ago. You get three signs in one. Less clutter and fuss.
The left cannot kill the Spirit of Charlie Kirk.
FlyRod
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I must be a Philistine; all those signs look pretty ugly to me.
PS3D
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FlyRod said:

I must be a Philistine; all those signs look pretty ugly to me.

The ones that are normal, or the ones that confirm to CS's regulations?

techno-ag said:

Still can't believe they shot down that digital billboard a few years ago. You get three signs in one. Less clutter and fuss.

Digital signage is a can of worms in itself, I remember how bright that church on 290 used to have its sign.
CS78
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One thing college station has gotten right. Less big obnoxious signs the better. Especially the annoyingly bright ones.
FlyRod
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PS3D said:

FlyRod said:

I must be a Philistine; all those signs look pretty ugly to me.

The ones that are normal, or the ones that confirm to CS's regulations?

techno-ag said:

Still can't believe they shot down that digital billboard a few years ago. You get three signs in one. Less clutter and fuss.

Digital signage is a can of worms in itself, I remember how bright that church on 290 used to have its sign.


All of them I'm afraid. I had an uncle who designed signs for a living so in full disclosure I'm aesthetically biased here.
Buford T. Justice
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I agree. I like how Sugar Land and The Woodlands have addressed signage. Look, on the freeway, I am fine with tall signage, but in town, less is better in my opinion. I just don't want to see it.
ElephantRider
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I've never once been driving around and thought "Man, I really wish we had bigger/more signs."
TXAG 05
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OP must have a pretty good life if something like this really bothers him.
doubledog
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What CoCS needs is more of those lawyer billboards that tell me ask me if I am injured. ; )
LOYAL AG
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doubledog said:

What CoCS needs is more of those lawyer billboards that tell me ask me if I am injured. ; )


I was in San Antonio a couple of weeks ago and I swear that's half the billboards. Maybe more.
"The goal of socialism is communism." - Vladimir Lenin
AgGunNut
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Ever been to the Woodlands?

The weird McDonald's sign is their own choice. Years ago, a tornado damaged it. The intact sign was grandfathered, and after the damage, didn't meet regulations. Instead of repairing, it's just been left the same.
PS3D
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AgGunNut said:

Ever been to the Woodlands?

The weird McDonald's sign is their own choice. Years ago, a tornado damaged it. The intact sign was grandfathered, and after the damage, didn't meet regulations. Instead of repairing, it's just been left the same.

I am fully aware that the ordinance as of 2006 did not allow for the repair of the sign, with the mutant sign being the result of that. That's the point.

Buford T. Justice said:

I agree. I like how Sugar Land and The Woodlands have addressed signage. Look, on the freeway, I am fine with tall signage, but in town, less is better in my opinion. I just don't want to see it.

Those regulations have made it difficult to get and keep businesses over the years.
BQ_90
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CS78 said:

One thing college station has gotten right. Less big obnoxious signs the better. Especially the annoyingly bright ones.

they don't want any distractions from their ugly ass painted up water towers
maroon barchetta
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CS78 said:

One thing college station has gotten right. Less big obnoxious signs the better. Especially the annoyingly bright ones.


This.

Drive parts of Houston. Freeways and side streets. It's awful.

Pull some street view images from Killeen and Copperas Cove. Between all of the overhead power lines and communication lines and poles everywhere, and all the signs of various heights and widths and types, it's ugly.

It was the first thing I noticed when going to a band concert at the Copperas Cove high school.

Power routed underground and the sign ordinance has made College Station look much better.

Waaayyyy less visual clutter.

And digital billboards are an eyesore.
Aggie_Boomin 21
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Seems like a pretty big assumption to me to assume that if the ordinance wasn't in place all the local signs you highlighted would look like the cherry picked ones in other places.
PS3D
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Aggie_Boomin 21 said:

Seems like a pretty big assumption to me to assume that if the ordinance wasn't in place all the local signs you highlighted would look like the cherry picked ones in other places.

I think there may be some sort of limit on Bryan highway signs. There was an instance were TxDOT disallowed a sign going too high after widening the freeway, I know.

But I've never seen signs forced to the ground here even in main commercial corridors or being unable to repair signs because they don't mean current regulations. Cavender's I can kind of get since it was supposed to be part of a bigger development but I still don't think we would've ever gotten a cool one.
AggiePhil
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At least billboards aren't allowed in College Station. The Readfield's sign on Texas near Morgans is the only one, grandfathered in.
PS3D
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TXAG 05 said:

OP must have a pretty good life if something like this really bothers him.

I don't see how one complaint about an overly restrictive ordinance is somehow worse than constantly crying about the City's purchase of an old department store.
mason12
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Bryan may get digital billboards.

https://www.kbtx.com/2026/07/17/bryan-trades-old-billboards-digital-emergency-alerts/?outputType=amp
doubledog
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If only we allowed portable signs on major thoroughfares. Who does not want these signs to distract our "student" drivers.
b0ridi
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AggiePhil said:

At least billboards aren't allowed in College Station. The Readfield's sign on Texas near Morgans is the only one, grandfathered in.

... isn't that Bryan?
PS3D
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b0ridi said:

AggiePhil said:

At least billboards aren't allowed in College Station. The Readfield's sign on Texas near Morgans is the only one, grandfathered in.

... isn't that Bryan?

No, it's near the CS Walmart. The sign is only seen northbound.
mason12
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metroid_84
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PS3D said:

TXAG 05 said:

OP must have a pretty good life if something like this really bothers him.

I don't see how one complaint about an overly restrictive ordinance is somehow worse than constantly crying about the City's purchase of an old department store.

That's fair, and I think the department store complaints on here are pretty tired, but I have been driving down Texas a lot lately in CS. This has given me a lot of time to think about the topic of this thread, and signs, and whether Texas would be better with more signs, and...

I think Texas would be just awful with more signs. I mean, Texas ain't a pretty road, but a bunch of tall unboxy lit signs would definitely make it worse.

I wouldn't probably support passing the ordinance to begin with (too low priority), but getting rid of the ign ordinance is a pretty low priority as well in my opinion.
legalbird
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In 2027 College Station will look like FM 1960 or any other road in Houston
maroon barchetta
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It won't.
MiMi
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S
AggiePhil said:

At least billboards aren't allowed in College Station. The Readfield's sign on Texas near Morgans is the only one, grandfathered in.

I know this sign well. But what is Morgan's?
PS3D
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MiMi said:

AggiePhil said:

At least billboards aren't allowed in College Station. The Readfield's sign on Texas near Morgans is the only one, grandfathered in.

I know this sign well. But what is Morgan's?

Morgans Lane. It used to have a few small houses on it but I believe those have been demolished. It's mostly used nowadays for the access to the hotel there.
agnerd
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This is so much better than a bunch of ugly signs at every intersection.
Before phones and the blue txDOT signs, sure I used to look for a exxon sign or whataburger sign on a roadtrip. But it's been at least a decade since I've stopped somewhere because I saw their sign.

When you consider eveyone using their phone to get anywhere, there really isn't a need for tall signs anymore. Businesses are better off spending their sign money on twitter ads.
PS3D
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agnerd said:


This is so much better than a bunch of ugly signs at every intersection.

The blue signs aren't free. In California, for instance, you have to be out in the middle of nowhere to get on there, and they're not at every intersection. I think in Texas it's just space for rent.

You can see this in action in College Station, the businesses as of June 2025 for the Southwest Parkway intersection are Taz and Varsity Grillhouse. Obviously, Varsity Grillhouse is gone (but I guess that's where part of their budget went) but the only one on there is Taz, which is located in a strip mall a few miles away. It leaves out McDonald's, Wendy's, KFC, Arby's (which used to be on there), and probably other smaller outlets that are equivalent in size. Further up, the Lodging sign for Harvey Road used to have Baymont Inn, but now it doesn't anymore.

Quote:

When you consider eveyone using their phone to get anywhere, there really isn't a need for tall signs anymore. Businesses are better off spending their sign money on twitter ads.

Awful, awful take. I really hope this is sarcasm.
techno-ag
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Appreciate your research and diligence on this board PS3D.
The left cannot kill the Spirit of Charlie Kirk.
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