I think it is time to rebrand CS Midtown. My first choice would be Southtown. Plays on the location within BCS while also playing off Southtown for Chicago White Sox and Bricktown with the baseball fields. Give the area a reset and start a new marketing campaign.
City Council Place 5 - Strategic Planning - Feb 16, 2026
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Last: 1 day ago by UhOhNoAgTag
rockelle said:Quote:
Midtown. Yes.
Midtown branding and district. Yes.
Change the name/ branding. If you are going to pour resources and money into an area to attract people and businesses, perhaps don't add to the confusion of the same name used for an established area 7 miles away.
I know that's a conundrum. I've thought about it many times. I floated MidCity before. Didn't gain much traction.
Respectfully
Bob Yancy '95
Omperlodge said:
I think it is time to rebrand CS Midtown. My first choice would be Southtown. Plays on the location within BCS while also playing off Southtown for Chicago White Sox and Bricktown with the baseball fields. Give the area a reset and start a new marketing campaign.
I take it that North Navasota is taken ; )
I think the naming of things is more impactful and meaningful when it is named after prominent visual features, other than a vague and slightly incorrect directional location. The most prominent feature in that area of town is Lick Creek. It has a decent size floodplain that will not be developed so it will remain visible.
We already have the greenway and trail that that connect all the way to Lick Creel Park. If you really want a "sense of place" and a name that will stick, I say go with something Creek based. Creekside District or something. Tie into the existing greenway. Make small parkland areas in the undevelopable areas. Lean in to what is there, dont force a "midtown" name for something that is not there.
See Pebble Creek and Williams Creek
We already have the greenway and trail that that connect all the way to Lick Creel Park. If you really want a "sense of place" and a name that will stick, I say go with something Creek based. Creekside District or something. Tie into the existing greenway. Make small parkland areas in the undevelopable areas. Lean in to what is there, dont force a "midtown" name for something that is not there.
See Pebble Creek and Williams Creek
Who named it Midtown from the beginning? Developer or the City?
Quote:
Employers look for abundant affordable housing and workforce, for sure.
FIFY
EriktheRed said:
We already have the greenway and trail that that connect all the way to Lick Creel Park. If you really want a "sense of place" and a name that will stick, I say go with something Creek based. Creekside District or something. Tie into the existing greenway. Make small parkland areas in the undevelopable areas. Lean in to what is there, dont force a "midtown" name for something that is not there.
See Pebble Creek and Williams Creek
What about Greenway District? Hopefully I formatted that correctly!
MsDoubleD81 said:EriktheRed said:
What about Greenway District?
I would also offer that Greenway District or Creekside District make for much easier branding/graphics/colors/etc than Midtown
EriktheRed said:
I think the naming of things is more impactful and meaningful when it is named after prominent visual features, other than a vague and slightly incorrect directional location. The most prominent feature in that area of town is Lick Creek. It has a decent size floodplain that will not be developed so it will remain visible.
We already have the greenway and trail that that connect all the way to Lick Creel Park. If you really want a "sense of place" and a name that will stick, I say go with something Creek based. Creekside District or something. Tie into the existing greenway. Make small parkland areas in the undevelopable areas. Lean in to what is there, dont force a "midtown" name for something that is not there.
See Pebble Creek and Williams Creek
Eh, everything here being named after geographic features is old. Really old. The school names are the worst. Everything is a prairie, creek, trail, valley, forest, hill, or river. And between Bee Creek, Lick Creek, Gibbons Creek, etc., I've heard enough about creeks too.
As an outdoorsman and nature lover, I prefer it that way over Uptown, Midtown, Downtown, Medical District, etc, etc.
I agree, it is "old" but maybe its always been done that way for a reason.
Do you prefer Midtown, or something else?
I agree, it is "old" but maybe its always been done that way for a reason.
Do you prefer Midtown, or something else?
Probably something else. Not sure what though.
The town where I'm from, "creekside" was a government housing project. Don't give COCS any ideas.
MsDoubleD81 said:EriktheRed said:
We already have the greenway and trail that that connect all the way to Lick Creel Park. If you really want a "sense of place" and a name that will stick, I say go with something Creek based. Creekside District or something. Tie into the existing greenway. Make small parkland areas in the undevelopable areas. Lean in to what is there, dont force a "midtown" name for something that is not there.
See Pebble Creek and Williams Creek
What about Greenway District? Hopefully I formatted that correctly!
I like Greenway District.