The article suggests that the CEO possibly behind this effort has a long history of failed startups. Maybe not kosher to paste (didn't realize it was paywalled?), but here you go:
Defunct tech startup CEO possibly behind Bryan semiconductor facility
Kyle McClenagan Jul 11, 2024
The Texas A&M RELLIS campus in Bryan is the potential home to a semiconductor facility, according to documents filed with the Texas Comptroller's Office. The documents confirm a recent tax abatement granted by the city and Brazos County was for a semiconductor facility to be built on a 288-acre section of land at the RELLIS campus.
James Proud, the then-CEO of a tech startup valued at $250 million, stands confidently alongside 28-time Olympic-gold-medal-winner Michael Phelps, pop star Jason Derulo and singer-songwriter Halsey in the January 2017 cover photo of Forbes Magazine's 30 Under 30.
Less than six months after making the magazine's prestigious cover, Proud would announce the closure of his multimillion-dollar startup, following its failed sale. Now, over seven years later, Proud appears to be the CEO of a new startup that hopes to build a $10 billion semiconductor facility at Texas A&M University's RELLIS campus.
In 2011, Proud, who is originally from London and is at least 32 years old, became one of the first 25 people to be awarded a Thiel Fellowship a scholarship program started by Peter Thiel, the billionaire co-founder of PayPal, which gives teenage entrepreneurs $100,000 on the condition they skip college.
Before receiving the fellowship, Proud created a ticket-selling website called GigLocator at age 17. He ultimately sold the site to a concert promoter for an alleged six figures, according to Forbes. GigLocator never appears to have taken off after being sold and, according to Internet Archive, the U.S. website went down sometime in 2014.
In July 2014, Proud began his next venture, a crowdfunded company called Hello that hoped to produce a sleep health tracker. The project would ultimately collect over $2 million from nearly 20,000 individual backers on Kickstarter. Hello would go on to raise an additional $40 million in venture capital funding and release its first product called 'Sense' in February 2015, according to the tech publication Wired. 'Sense' was a $149 sleep tracker comprised of an orb, pillow clip and smartphone app.
Despite successfully bringing the product to market, reviews were mixed at best with The New York Times giving it the lukewarm assessment of "good enough, for what it is" and The Verge calling it "dysfunctional" and "a teachable example of Silicon Valley vacuousness."
The company would only stay afloat for about two years until on June 12, 2017, Proud announced that Hello would be shutting down. The closure of the company came as Axios reported that a planned sale to Fitbit failed.
In the closure announcement, Proud wrote that it was an honor to have led the company.
"It's with a heavy heart that I share with you the news that Hello will soon be shutting down," he said in the announcement post. "The past few months have been incredibly tough, especially on the team of Hello. For that, I'm incredibly sorry."
In 2019, Proud founded his second startup, Config, which raised over $5 million. According to tech publication Tech Crunch, Config is a software that allegedly creates a more streamlined process for designing hardware via computer-aided design (CAD). One of the customers that Config claimed to work with is fellow tech startup Humane. In early 2024, Humane released the Humane AI Pin a subscription-based AI pin designed to replace smartphones that was met with mostly unfavorable reviews.
Config's X account has not made a post since June 6, 2023, but its website is still active and Proud's LinkedIn account lists it as his current place of employment. Efforts to reach Proud via phone and email were not successful.
While Config seems to still be open, it recently appears that Proud has begun pursuing his next big project, bringing semiconductors to the Brazos Valley.
On Tuesday, the Brazos County Commissioners Court and the city of Bryan both approved tax abatement agreements with America's Foundry Bryan, LLC. County Judge Duane Peters, city councilors and Bryan Mayor Bobby Gutierrez were, and continue to be, under a non-disclosure agreement (NDA) regarding the possible project's details.
On Wednesday, the Austin Business Journal published documents from the Texas Comptroller's Office which listed Proud as CEO of Substrate Inc, the parent company of America's Foundry Bryan, LLC. The documents also confirmed that the tax abatement was for a semiconductor facility to possibly be built on a 288-acre section of land at the RELLIS campus.
An economic impact analysis report of the proposed project shows a total capital investment of over $108 billion over the next 40 years. The project also hopes to employ 2,000 workers by 2035.
America's Foundry Bryan, LLC also has filed for an unknown amount of state and federal funds from the Texas Semiconductor Innovation Fund, the Texas Enterprise Fund, the Texas Enterprise Zone Project Designation, the Texas Skills Development Fund, and the United States CHIPS Incentive Program.
The Eagle reached out to Substrate Inc. for further details on the project but had not heard back at the time of publication. Construction is scheduled to begin in late 2024 and is expected to finish in 2028.