If you haven't already, go to this website and sign up to receive weekly watering recommendations, based on rainfall received in your neighborhood:
http://bvwatersmart.tamu.edu (note: no 'www' in front)
This is what my weekly email recommended this morning:
"A message from Brazos Valley WaterSmart
Dear egret,
Your lawn needs water this week.
Recommended sprinkler system run times:
- Multi-stream rotors : 40 minutes per day, twice a week.
- Rotors : 30 minutes per day, twice a week.
- Pop-up sprays : 15 minutes per day, twice a week.
- Shrub sprays : 15 minutes per day, twice a week.
If you need more information about sprinkler types see our
websiteRecommended watering schedule: Tuesday and/or Saturday even numbered street address, Thursday and/or Sunday odd-numbered street address.
This is based on rainfall of 0.32 inches for the week of Jul 16, 2017 to Jul 23, 2017.
If the forecast for the upcoming week is rainy, please consider turning off your sprinklers. At any time, for the latest rainfall totals please visit
http://bvwatersmart.tamu.edu.
Thank you for helping us conserve water."
Note that those recommendations are TOTAL run time for the week. So, 30 minutes twice per week for rotors is 60 minutes TOTAL. Since your controller has cycle & soak capabilities (yay!) I would suggest doing 3 10-minute cycles, on two watering days per week.
The Brazos Valley WaterSmart website also has LOTS of videos on many irrigation topics, available here:
http://bvwatersmart.tamu.edu/node/126