Hey folks, this is straight from the guy in charge of these companies choosing to pass on the "service fee". I own the company here in town that is offering this service, it is No Cost Debit of Texas. Here is the LEGAL and ETHICAL reason behind this decision.
In Texas, it is legal to pass on a "service fee" not a surcharge, on debit cards only,as long as there are some things in place. I will not discuss these in public as our competition can spend their time finding this out like we did.
We have an opinion letter signed off by the Texas Attorney General Gregg Abbott that outlines this program as being legal in Texas.All merchants that are utilizing this program have a copy on site for consumers that think it is not legal.
The reason for it folks is because of a price increase to the merchants a little over a year ago. For places with a $15 ticket, the cost more than tripled. It went from costing about .10 cents to an average of .45 cents. Many of the businesses we have helped with this program are paying as much for processing fees as they are paying for rent. It is unbelievably costly. All of these places have chosen to implement this program instead of going up on their prices.
Those folks that pay with cash or by credit card are helping the restaurant out by eliminating burdening costs.
As we get feedback from merchants about the consumers reactions, we are finding that most do not realize the restaurant has to pay a fee to accept their debit card. Once they do realize this and realize the service fee is collected by the processor and then the restaurant is not charged for the debit transaction, nearly all customers can understand that logic. If it makes a difference to you then pay with cash, because believe me these higher fees are definitely making it difficult to stay in business.
We are talking about the cost of a slice of cheese for a hamburger to you, but for many business owners it is the difference between staying in business or not making it. I would expect many if not most companies having this program in place within the next year. I would also expect banks to take advantage of this and offer to its customers to refund "service fees" as a benefit of being one of their customers. You can ultimately blame your bank that issued that debit card. It is their fees that merchants are having to pay. Get cash and use it.