Everyone is talking about the cost of the cup and water, but fail to mention the cost of not providing that product for free. If a consumer feels nickeled and dimed (whether it's right or wrong), they may begin to shop elsewhere. By not providing that free service, they may be actually costing themselves more.
I haven't been back to Chicken Express since they charged me for BBQ sauce for the first time in twenty visits. They lost all that potential revenue just because they wanted an extra twenty five or so cents immediately rather than hundreds of dollars in the future.
I haven't been back to Chicken Express since they charged me for BBQ sauce for the first time in twenty visits. They lost all that potential revenue just because they wanted an extra twenty five or so cents immediately rather than hundreds of dollars in the future.
