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20K a month...seriously?????
Yes.
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There's a Cane's challenge at every baseball game, including logos on the screen and PA mentions. There was also one at men's and women's basketball, so I'd bet that $20K estimate is about accurate.
No, the actual amount of free meals they give out is about $15,000 during the basketball season and a little less during baseball season. That's on top of the $20K.
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It's not like they're donating this money. they get advertising out of it just like any other company that sponsors a&m athletics. layne's can't do this because they aren't a corporate chain.
Yes and no. The amount is significantly higher due to advertising during football and basketball seasons, but donating money to a school like A&M also helps with taxes. So, if you want to look at it in a way that the announcer charges $20K just to say Raising Cane's name, then no. If you want to look at it in the way that Raising Canes still puts out $20K a month in support (donation, advertising and promoting) of Aggie Athletics then yes.
I don't care if anyone wants to say that "they're getting advertising" out of it, but $20K a month is still $20K a month that otherwise the department wouldn't have. Sure, half of the crowd hisses when the announcer mentions their name, but over 2,000 people got a free meal out of it just this past month alone.
On that note about the baseball games, Raising Cane's puts out a little over $10K for baseball. If you ask me, that's a lot of money considering they haven't mentioned them as a sponsor at games, and the Challenge coupons aren't even handed out (they're placed at the ticket booth for you to pick up if you see them) like they're supposed to.

[This message has been edited by Angry Beaver (edited 4/18/2008 10:51a).]