AggieChemist said:
This board would collectively cream itself over LaRue a decade ago. The freaking threads about bottle openers and packets of meat rub were ridiculous.
I made over $900 selling those bottle openers. For a few years LaRue would make a special one for each shooting match they sponsored. There were people on AR15.com that would collect them. I found a guy that would pay me $50 for each one, I'd just mail it to him after the match. I sold one for $120, it was a small match that only had ~50 people so they were rare. Tactical beanie babies.
LaRue used to send a BBQ trailer to lots of matches, free brisket tacos and drinks for everyone. They would put up 10s of thousands of dollars of their stuff on prize tables at even smaller matches.
They had Dakota Meyer calling wind for you at a demo table where you could shoot an OBR at 990 yards. I know several veterans that got personal tours of their facilities followed by them getting to pick out whatever components they wanted to leave with a custom rifle.
Mark LaRue is a bit crazy but is nice IRL. They don't sponsor many matches anymore but I still like what they did. I've been running the same LaRue scope mount on my competition rifle for 12+ years.