https://www.hotelmanagement-network.com/news/eu-hotels-brands-must-verify-eco-claims-by-27-09-26/

The European Union's new environmental advertising law will require companies, including hotels and hospitality brands, to verify any environmental claims they make by 27September2026.

Vague or generic statements such as "ecofriendly", "green" or "sustainable" will be prohibited unless they are supported by "clear, objective, publicly available and verifiable" evidence.

This applies to global hotels and properties if booking is possible through third party websites operating in the EU (e.g. booking.com)

Ha. I actually agree with this. Let's see how truly mythical and unsustainable that whole movement really is.

Well I'm glad they're focused on the important things. Otherwise they might make the mistake of noticing that the EU is being conquered by Islam.

Business in general have come up with a lot nonsense words that imply some heightened sense of quality in their product or simply to make the consumer feel better about their choice by helping the planet.

Even when folks try to sell products to my business I'm astounded by the nonsense verbiage. Paradigm shift. High Definition. I-something (hell, and I love apple products, but geez) Sustainability.

aggiedent said:

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Business in general have come up with a lot nonsense words that imply some heightened sense of quality in their product or simply to make the consumer feel better about their choice by helping the planet.

Even when folks try to sell products to my business I'm astounded by the nonsense verbiage. Paradigm shift. High Definition. I-something (hell, and I love apple products, but geez) Sustainability.

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California just became aware that your post may cause cancer. You will need to add that to your signature line starting with your next post. Sorry, bud, but California is now aware and you can't avoid their all-seeing awareness.