nvm

So the people that run Jaguar want to reinvent Jaguar.

It would be much better to start a new brand and not destroy any goodwill you have with customers. The new customers you want don't care about the name, the old customers don't care about electric cars.

Madman said:

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So the people that run Jaguar want to reinvent Jaguar.

It would be much better to start a new brand and not destroy any goodwill you have with customers. The new customers you want don't care about the name, the old customers don't care about electric cars.

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Maybe below is taken out of context but I also think it's irrelevant if it is because they are going to get what they want here.

Bold strategy cotton.

Quote:

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We assume that 10% to 15% of our current Jaguar customers will follow us, so relatively few," Jaguar Managing Director Rawdon Glover said in an interview with Motor1 in July.

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Some mental deranged sick ass freak in marketing has phenomenal selling skills for dumb ideas.

The proper way to make an EV car commercial when you don't have it yet.

C@LAg said:

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as Texags's Pre-Eminent Top

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So we can rule out Austin and Dallas as your hometown. Must be San Antonio or Lubbock.

C@LAg said:

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as Texags's Pre-Eminent and Top Gay Poster, I declare that gay.

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You know I always see you throwing around that you are Colorado Top Gay Poster or Pre-Eminent Gay Poster on TexAgs . Do you have any proof to back this up ? Since you live in Colorado has the The Colorado Department of Weights and Measurement calibrated your gayness ? Are you like 99 percentile Judy Garland/ Liberace ? Or are you making the outrageous claim that your gayness is such a high level of purity it can't be measured by current science ?? As you are aware there have been dozens for threads regarding this topic on TexAgs over the years leading to multiple permanent bans. I think you owe it to the rest of the board to answer these questions so that the dust can settle and like our nation currently, we can began the healing process to bring this board back together. Some here will vilify me for being abusive but I only seek truth and enlightenment !!

Sincerely,
EX TEXASEX

If the price of a jaguar drops like a case of bud light, i might buy one… then sell it at a huge markup.

Gradaggie05 said:

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If the price of a jaguar drops like a case of bud light, i might buy one… then sell it at a huge markup.

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Who's buying it from you for a huge markup?

oh no said:

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Gradaggie05 said:

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If the price of a jaguar drops like a case of bud light, i might buy one… then sell it at a huge markup.

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Who's buying it from you for a huge markup?

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Shhhhhhhh.

Its like getting to see a real life episode of Its Always Sunny in Philadelphia. Maybe we can still trick him into doing it and then posting the journey.

Madman said:

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oh no said:

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Gradaggie05 said:

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If the price of a jaguar drops like a case of bud light, i might buy one… then sell it at a huge markup.

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Who's buying it from you for a huge markup?

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Shhhhhhhh.

Its like getting to see a real life episode of Its Always Sunny in Philadelphia. Maybe we can still trick him into doing it and then posting the journey.

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I was just curious of Milton Friedman or John Maynard Keynes over here was going to explain supply and demand and why the price dropped so much to begin with.

Squadron7 said:

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Yeah, the car company. I think.

They have Bud Lighted themselves.

Enjoy the comments, though.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

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Pretty sure I saw Black Pac Man in there.

Having owned one in the past. I would say this commercial tells it like it is. All glitz and glamour with no substance. Best looking car seen on the side of a road.

Copy nothing, except for, well every single basic of how electric car companies make a car. What ever they launch will have the same layout as all the others.

4 wheels
Giant flat battery pack
traditional driver layout
traditional seating set up
etc
etc
etc

But the rainbow flag and matching tote full of plastic sex toys might be novel.

Jaguar took a page from Infinity ca. 1989. This one left a lot of people scratching their heads.

Doesn't that make you want to race out and buy a Jaguar?

Yeah, me neither.

Kozmozag said:

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Tata owns it, indian company, doing away with all ice engines, compkete switch to ev. Bold strategy cotton

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Tata, an Indian company, now owns an iconic British brand, How the tables have turned!

Ridgeback85 said:

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Doesn't that make you want to race out and buy a Jaguar?

Yeah, me neither.

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What about run out and finance for 84 months at 15%.

Hmmm. Me neither.

dmart90 said:

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Kozmozag said:

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Tata owns it, indian company, doing away with all ice engines, compkete switch to ev. Bold strategy cotton

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Tata, an Indian company, now owns an iconic British brand, How the tables have turned!

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I think India owns several of the surviving iconic British brands, and the Germans own Mini.

The sun never rises on the British empire.

Madman said:

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dmart90 said:

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Kozmozag said:

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Tata owns it, indian company, doing away with all ice engines, compkete switch to ev. Bold strategy cotton

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Tata, an Indian company, now owns an iconic British brand, How the tables have turned!

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I think India owns several of the surviving iconic British brands, and the Germans own Mini.

The sun never rises on the British empire.

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Chi-coms own Volvo. Globalism.

CEO and whoever hired the head of Marketing should be fired immediately

I think that's for the Atari Jaguar. Do the math.

It is absolutely wild that a formerly iconic luxury car maker is knowingly and willingly reducing their target audience to an extremely small minority of people.

My current top 3 unbelievably stupid Marketing blunders:
1. Jaguar
2. AB with Bud Light
3. HBO Chief Marketing Officer publicly stating they have more brand equity with the Cinemax name than they do HBO as the reason for naming their streaming app MAX and not HBO.

How the hell is that a car commercial?

"Jaguar, the best looking car on the side of the road."

Ridgeback85 said:

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Doesn't that make you want to race out and buy a Jaguar?

Yeah, me neither.

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Jag oooo arrrrrr.

https://www.zerohedge.com/markets/pronoun-wielding-jaguar-boss-goes-damage-control-after-cringeworthy-woke-ad

Quote:

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Pronoun-Wielding Jaguar Boss Goes On Damage Control After Cringeworthy Woke Ad



Friday, Nov 22, 2024 - 11:20 AM

Jaguar Managing Director Rawdon Glover is on damage control to end the week, appearing in an interview with the Financial Times after the iconic British sports car manufacturer decided to nuke its 90-year legacy with a cringe-worthy 30-second ad published on X.
Glover said the ad's "intended message" had been lost in "a blaze of intolerance" on social media platforms and rejected the notion that the video was a "woke" statement.

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And from Rowdan's Linkedin

Quote:

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What a fantastic week it's been!

We invited automotive, social & lifestyle media from across the globe to join us in person at our Gaydon HQ, to immerse them in the future Jaguar brand

This is just the start of the journey to reimagine Jaguar and we can't wait to show the rest of the world very soon

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So Jaguar HQ is in Gaydon?

Madman said:

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https://www.zerohedge.com/markets/pronoun-wielding-jaguar-boss-goes-damage-control-after-cringeworthy-woke-ad

Quote:

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Pronoun-Wielding Jaguar Boss Goes On Damage Control After Cringeworthy Woke Ad



Friday, Nov 22, 2024 - 11:20 AM

Jaguar Managing Director Rawdon Glover is on damage control to end the week, appearing in an interview with the Financial Times after the iconic British sports car manufacturer decided to nuke its 90-year legacy with a cringe-worthy 30-second ad published on X.
Glover said the ad's "intended message" had been lost in "a blaze of intolerance" on social media platforms and rejected the notion that the video was a "woke" statement.

---

---

Doubling down. Keep going!

Quote:

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"If we play in the same way that everybody else does, we'll just get drowned out. So we shouldn't turn up like an auto brand," Glover said.

He continued, "We need to re-establish our brand and at a completely different price point so we need to act differently. We wanted to move away from traditional automotive stereotypes."

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What is the price point for gays and trans people? Higher or lower than the traditional luxury buyers?

Traditional automotive stereotypes = paying customers who can afford your luxury vehicle. F* those people!

Squadron7 said:

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Yeah, the car company. I think.

They have Bud Lighted themselves.

Enjoy the comments, though.

Copy nothing. #Jaguar pic.twitter.com/BfVhc3l09B

— Jaguar (@Jaguar) November 19, 2024

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What would happen if you dropped the "J" from Jaguar and inserted an "F" in its place?

Esteban du Plantier said:

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Definitely has Zoolander vibes…

YouBet said:

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Madman said:

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https://www.zerohedge.com/markets/pronoun-wielding-jaguar-boss-goes-damage-control-after-cringeworthy-woke-ad

Quote:

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Pronoun-Wielding Jaguar Boss Goes On Damage Control After Cringeworthy Woke Ad



Friday, Nov 22, 2024 - 11:20 AM

Jaguar Managing Director Rawdon Glover is on damage control to end the week, appearing in an interview with the Financial Times after the iconic British sports car manufacturer decided to nuke its 90-year legacy with a cringe-worthy 30-second ad published on X.
Glover said the ad's "intended message" had been lost in "a blaze of intolerance" on social media platforms and rejected the notion that the video was a "woke" statement.

---

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Doubling down. Keep going!

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His name is literally raw dong lover.

And he works in Gaydon

For a gay company

So some leaked docs seem to indicate criticizing the direction or add campaign will be taken as homophobic and problematic and grounds for termination.

And the CEO is a loon from finance, not an engineer, so they seem to be going down the Boing path a bit. Just faster and more flamboyantly