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The home improvement retailer Lowe's has become the latest brand to scrap its support for Pride events and other diversity, equity, and inclusion (DEI) schemes in the face of consumer boycotts.
Lowe's will stop cooperating with the Human Rights Campaign, a major LGBTQ group, and will no longer separate employees into so-called 'resource groups' based on race, religion or sexual identities, according to an internal memo.
The company will also stop sponsoring parades, festivals, or fairs, and will instead focus on events related to its business, such as affordable housing and skilled trades education, says the memo.
Lowe's $18 million-a-year CEO Marvin Ellison is steering the retailer away from DEI
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Lowe's, a $42 billion company with nearly 300,000 employees across 1,700 locations, which is headquartered in Mooresville, North Carolina, did not answer The Mail's request for comment.
But in a memo to employees Monday, its executives said that, like other firms, Lowe's started to review its DEI policies in the wake of the June 2023 Supreme Court decision to end affirmative action in college admissions.
'We recently decided to combine our business resource groups, from individual groups representing diverse sections of our associate population, into one umbrella organization, says the memo.
'In addition, we are no longer participating in the Human Rights Campaign survey process.'
Good! This DEI crap needs to be eradicated from corporate America. Guess I'll have to dust off my old Lowe's card.Quote:
For some, DEI schemes are important and necessary, as they can help to overcome historical racism and sexism and make it easier for people of all backgrounds to get ahead in education and work.
Critics say it's a form of reverse discrimination that unfairly blows back on straight, white men.
Others say DEI schemes may be well-intentioned, but seldom achieve their desired goals and
that mandatory workshops on 'micro-aggressions' and 'white fragility' often make things worse by stirring up divisions in offices and classrooms.