This is what you get when all of the BoDs are run by hedge funds and they decide who the leadership of the company is. The wall street hedge funds that run all of these boards are all in on "social credit scores" and these traditional blue collar businesses are being forced to do more "outreach" to people who will never be a significant part of their customer base in the name of improving their social credit score. Having a higher score gets them better access to working capital from venture capital firms that are all in on ESG and DEI.