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Dear Advertiser,

In February 2024, Google will update the inappropriate content policy to clarify the definition of Sensitive Events.

A "Sensitive Event" is an unforeseen event or development that creates significant risk to Google's ability to provide high quality, relevant information and ground truth, and reduce insensitive or exploitative content in prominent and monetized features. During a Sensitive Event, we may take a variety of actions to address these risks.

Examples of Sensitive Events include events with significant social, cultural, or political impact, such as civil emergencies, natural disasters, public health emergencies, terrorism and related activities, conflict, or mass acts of violence.


Products or services that exploit, dismiss, or condone the Sensitive Event, including price gouging or artificially inflating prices that prohibits/restricts access to vital supplies; sale of products or services which may be insufficient for the demand during a sensitive event


Using keywords related to a sensitive event to attempt to drive additional traffic


Claims that victims of a sensitive event were responsible for their own tragedy or similar instances of victim blaming; claims that victims of a sensitive event are not deserving of remedy or support; claims that victims from certain countries were responsible or deserving of a global public health crisis

Sincerely,

The Google Ads Team

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Ryan the Temp said:

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A buddy who works at The Google said it's due to weather events that are likely to result in natural disasters.

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Ryan the Temp said:

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A buddy who works at The Google said it's due to weather events that are likely to result in natural disasters.

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claims that victims from certain countries were responsible or deserving of a global public health crisis

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aggiehawg said:

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Ryan the Temp said:

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A buddy who works at The Google said it's due to weather events that are likely to result in natural disasters.

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Such as...blizzards during winter? Hurricanes during hurricae season? Why those cause casualties and victim blaming?

Any elaboration? TIA.

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We always see an uptick in scammers and price gougers using our services immediately after natural disasters. We're trying to trim that down. (roofers are the worst)

The victim-blaming stuff is probably about people saying folks who were unprepared or uninsured deserve whatever they get from a disaster, but I only deal with ads, so I don't know for sure. That's above my pay grade.

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C@LAg said:

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google is an enemy of the state and should be treated as such.

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Ryan the Temp said:

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A buddy who works at The Google said it's due to weather events that are likely to result in natural disasters.

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DallasAg 94 said:

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Election Year is considered a Natural Disaster?!

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