Will anyone notice or care?
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Hollywood stars will walk off the job en masse Thursday night after the screen actors' union SAG-AFTRA failed to reach a new contract with studios, effectively bringing scripted TV and movie production around the country to a screeching halt.
The actors' work stoppage comes as Hollywood writers are in the third month of their own strike, creating a highly unusual situation in the entertainment industry that could jeopardize thousands of jobs and wreak havoc on local economies stretching from California to Georgia.
SAG-AFTRA's strike declaration Thursday followed the union's last-ditch effort to reach a compromise by agreeing to allow federal mediators into the talks. But union leaders still failed to make headway on issues including increased compensation in the age of digital streaming entertainment and guarantees that actors won't be replaced by artificial intelligence technology.
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The specter of two simultaneous, prolonged strikes is potentially catastrophic for Hollywood, especially for traditional TV, which is still the bread and butter for legacy studios. The strikes are almost certain to hasten the medium's slow but certain demise as the lack of new content will cause more people to cut the cord.
Streaming services could also be hit hard, since streaming requires a constant pipeline of new content to satisfy subscribers' bottomless viewing appetites. But streamers also have libraries of old but popular movies and TV series that can sustain them through the strikes.
At a moment when Hollywood’s writers remain on strike, members of performers’ union SAG-AFTRA will soon be mounting their own picket lines, constituting the first “double strike” involving both actors and scribes since 1960 https://t.co/C1VI1daRRD pic.twitter.com/P9XUp6NouO
— The Hollywood Reporter (@THR) July 13, 2023
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