https://www.dailymail.co.uk/news/article-12248203/Dylan-Mulvaney-breaks-silence-Bud-Light-chokes-tears-torches-brand.html
I'm glad he's publicly putting BL CEO on the grill by saying BL approached him, but demanding they stand up for him is over the top.
I wish I could be a fly on the wall of that boardroom right about now.
ETA:
Quote:
Dylan Mulvaney has broken her silence on Bud Light to slam the embattled beer brand for for not standing by her amid the fallout from their disastrous campaign.
The 26-year-old on Instagram addressed the debacle, which has seen Anheuser-Busch lose $20million in market cap value since the advert for March Madness.
Speaking to her 1.8million followers, she said: 'I was waiting for the brand to reach out to me, but they never did. I've been scared to leave my house.
'For a company to hire a trans person and then not publicly stand by them is worse than not hiring a trans person at all.
'Because it gives customers permission to be as transphobic and as hateful as they want. There's should be nothing controversial or divisive about working with us.
'I have been ridiculed in public I've been followed and I have felt a loneliness that I wouldn't wish on anyone.'
It's 26 Billion, not million, but oh well.Quote:
It is the first time that Mulvaney has publicly spoken about Bud Light, calling them a company that she 'loved' in the new post.
During the video she said that trans and queer people are 'customers too', before adding that 'turning a blind eye' isn't an option.
She previously said she didn't want to give her critics the 'satisfaction' of talking about them, but has now opened up about how the backlash affected her - as sales for the beer dropped a staggering 28.5 percent.
The influencer admitted to hiding the can - which sparked Kid Rock to shoot at several cases of the beer - and is no longer able find it.
Mulvaney said: 'I realized that I needed to protect this can so I hid it somewhere and I can't find it because I hid it so well.
'But when I do find it, I feel like it needs to go in a museum, preferably behind bullet-proof glass.
'One thing I will not tolerate people saying about me is that I don't like beer because I love beer and I always have.'
She also explained that Bud Light approached her for the sponsored video, which is something that the company denied, claiming it was an external agency on their behalf.
I'm glad he's publicly putting BL CEO on the grill by saying BL approached him, but demanding they stand up for him is over the top.
I wish I could be a fly on the wall of that boardroom right about now.
ETA:
Quote:
The marketing decision appears to be one of the worst in American history to come from an advertising backlash.
Sources told the Daily Caller that executives only claimed they were on a 'leave of absence' to avoid a lawsuit.
They said: 'To my understanding, if we publicly announced the word 'fire' it opens up the potential for them to sue us. That's why we said leave of absence.
'The wholesalers would have had an absolute HAY DAY with leadership if they didn't remove [Heinerscheid].'
'Wholesalers were told they are both gone for good by leadership during in-person conversations,' the source claimed. 'They already shifted all their direct reports to new people and the head of marketing.
He added that he thought Blake was 'actually awesome.' 'I think he was just caught in [the] cross fire,' the source said. 'But also he did hire her... so that's a fault.'
Quote:
US sales of Modelo are controlled by rival Constellation Brands and do not count as part of AB InBev's global volumes as part of an anti-trust settlement.
