EQUITY: The NCAA is frustrated that the best looking (not best playing) athletes are making millions. They call it their ‘hot girl problem’. Should attractive people be allowed to make more than unattractive people? Should earnings be divided equally?https://t.co/wXFGsJiVxl
— @amuse (@amuse) June 13, 2023
Reading between the lines of the article: "white women who are beautiful making money over black women who aren't is bad"
The reality of women's sports is this: no one cares about female sports at all, they just care about their sex appeal. Since white women are always considered the most beautiful in the world, this was the inevitable result. Since NIL is almost entirely about social media followers for women, these white women have the biggest accounts by a huge margin.
Unlike with the pros where companies can force ugly women on to everyone like Britney Griner, collegiate NIL is purely about influence and virtually 100% of the big social media accounts (athletic or not) are white women or Hispanic/middle eastern women who look white.
Anyone who knew anything about women's sports knew this would happen and knew that it would eventually devolve into racism like this article implied "pretty blonde girls".
It would not surprise me if women in all sports began minimizing their clothing while they played to get more social media attention for more NIL money.
