Malibu2 said:
Money: OU and tu games are a national draw, doubly so when pitted against SEC teams. Too much ad money and it will flow to everyone's pockets. The other SEC schools are going to listen.
The "marquis" OU/sip game is now routinely the 11:00 a.m. game going head to head for ratings against big name games like Purdue v. Rutgers and Georgia Tech v. Wake Forest.
Second, on the money front, you're making the same assumption that a lot of people make: that there is some money that will appear out of thin air. ESPN isn't going to happily start paying more for what it already owns.
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Recruiting: Hurts A&M's pitch, but I ain't scared of recruiting against them. It's not 2002 anymore, we're a better draw with a better brand, more money, and wealthier alums. Well compete just fine.
The landscape for recruiting is going to change vastly in the near future. I think we will see the "haves" get separated from the "have nots." We are in the "haves" club. People will just have to get used to our football team having a payroll.
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Future: The NCAA is dying. If super conferences are the future, and they are, the three biggest remaining prizes are ND, OU, tu. The SEC of forward looking will want to get 2/3 before the BigX or PAC, our wishes be damned.
The real future isn't super conferences. The real future starts with what I said above. Haves getting separated from the Have Nots. Next step is someone bigger than big media starts buying up broadcast rights. I think that someone is Apple/Google/Netflix. They will show up with money that legacy media like Disney and Fox can't come close to touching. The Apple/Google/Netflix types will bid for a season of games pitting the 50-60 "have" programs against one another and the smaller schools will sort of just turn into another version of 1-AA (FCS)
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Politics: The wild card. The BigXII island of misfit toys won't take it quietly. This may be muted somewhat if the bigger prizes of the B12 carcass (Tech, OkSt, KU for basketball) find quick homes in the PAC, ACC, or BigX, but if they don't the fallout will be massive.
Recruiting is my biggest concern obviously but our partners have to make a decision in their schools best interests. It's hard to see that not including tu and OU, whatever whining we do.
Here's my take at the end of the day: this doesn't make any sense because there is no value right now in being a first actor. And if there is value in being a first actor, why would the SEC bother with OU at all or the sips when they have 3 member schools happy to show in detail the amount of baggage they bring (utterly destroyed one conference and have functionally destroyed another in pursuit of their own interests).
If there is value in being a first mover, why not make the first move for the highest value programs? Why bother with a tiny market school (OU) and a high baggage school where you already have market share (sip) when you could just as easily target an Ohio State and a Notre Dame. If the money is there, they'll listen.
This just smacks of someone throwing a grenade to generate a story during the run up to the start of the season. It dropped on A&M's SEC media day in a season where we are widely expected to compete for a playoff spot and a national title.