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I was all set to make the trip from Houston last year for the GP in Austin. Then, I found out the price of tickets, yikes.
One thing majorly different about the F1 than your standard sporting event is the heavily international crowd and the multi-day nature of the event.
Imagine if Game Day in College Station lasted 3 days?
You'll see all the followers of various teams and drivers throughout the bars in the city for several days. A lot of them follow a racer who is their countryman - i.e. Dutch following Max Verstappen, Germans following Sebastian Vettel, Australians following Daniel Ricciardo, etc.
And there's all the fanfare - concerts, merchandise, hype, etc.
It's really a whole experience. Now, I don't know how that goes in Austin for COTA but this is what it's like for Singapore and Melbourne (I haven't been but a good German friend described it to me) and Monaco (different German friend goes there).
All in all, it's a neat experience, at least worth doing once.
I've got a former Brit colleague who works in the USA who flew from New Jersey to Singapore nonstop in Business Class for his 50th birthday, to see the F1 in Singapore.