62strat said:
TV Casualty said:
Muy said:
Knew some guys in marketing back in the 2000's and they all bolted before the titanic sunk, but were all amazed at how long it took for B.B. to launch their own dvd delivery business. The idea sounded better than Netflix (you can return it at a store if you want to get another movie faster), but it was too late and they made sluggish moves when it was painfully clear to everyone else that streaming would ultimately be victorious.
Yeah, it was way better than Netflix. You got movies in the mail and then could turn them around the next day for a movie in store. You never felt rushed to watch the movies and get them back in the mail like you did with Netflix.
I don't get this.. instead of mailing back a movie, you go to a store to turn it in so you can quickly get another one? That is what blockbuster was from day 1. A video rental store.
netflix capitalized on people's desire to have movies show up at their house, eliminating the dedicated stop to a movie rental store. They allowed you to have multiple movies out as long as you wanted, so you basically have a queue at your house and don't have to wait for a movie to come in the mail and watch them at your leisure.
There is a reason why netflix is around and BB isn't, netflix is what people wanted and was a way better idea.
1. If BB had rolled out their subscription service earlier they would probably still be around. They didn't start until they were almost completely under water and their whole customer base had already moved on.
2. You would need to add gamefly to netflix to get video games which would be double the cost of BB's service.
3. BB's service operated just like netflix, but with the added option of returning it to a store and renting that day. Between receiving DVDs in the mail and store returns I got way more value.
4. Netflix shipping times were long enough that I could only turn around one movie a week. This made it difficult to get the movie that I wanted on the weekend. With BB I could have the movie I wanted on the exact day I wanted it thanks to the store return option.
5. Netflix hurt BB's business, but it wasn't until streaming and redbox that BB was finished off. Most people that I know of have netflix streaming, but no longer have the DVD by mail plan.
6. Netflix and Redbox hurt BB because BB had high rental prices. Forcing you to rent for 3 to 5 days was expensive so people ran to other options. Blockbuster's subscription model fixed this issue, but it was way too late and hardly anyone tried it.