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Why would they come knocking on their door? To say thanks? The only reason people at "A-B" would have a problem with Bud Light being used in a movie would be portrayal of their product in a negative light. Otherwise, it's just free advertising.

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so why does every show I watch say on like HGTV or DIY network, any brand name item is blurred out? if the brand simply didn't care.. they wouldn't do this?

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I think we are all missing the most importatnt part of this thread. Can anyone confirm that Mila Kunis shows naked ass in this stupid movie?

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They used a double for that scene apparently.

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so why does every show I watch say on like HGTV or DIY network, any brand name item is blurred out? if the brand simply didn't care.. they wouldn't do this?

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Because they don't give away for free what they can charge for. You don't pay to feature a product- the product pays you for the advertisement.

Not anything they'd use in an ad campaign, but in my book, Shiner Bock is the "hamburger of beers". Sure, there are fancier beers out there that suit the beer snobs, but you can't ever go wrong with a good hamburger either.

[This message has been edited by Danny Duberstein (edited 7/21/2011 1:23p).]

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Because they don't give away for free what they can charge for.

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that doesn't make any sense.. so the show pays somebody to go through and blur out stuff instead of paying nobody to do nothing?

if you told me they contacted the brand to ask for placement and the brand said no we don't want our product in that, then they'd have to blur it, that would make more sense.

liability protection

regardless of what people on here say, companies DO want to have a say in how their product is marketed. and lawsuits CAN happen. it seems to usually be reality shows blurring brand images out.

[This message has been edited by Charles Bronson (edited 7/21/2011 1:30p).]

i can see the liability in having maybe a consumable product on some stupid mtv reality show.. cause now some dumb ass is tying his actions to a product.. but i don't watch much tv outside of hbo and house channels like hgtv, DIY.. and something as little as a house flip show, they'll blur out a brand.. no one is using it, or representing it in any way.. it will just be sitting on the counter. i know companies go through great lengths to protect their liability, but that seems pretty crazy.

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so the show pays somebody to go through and blur out stuff instead of paying nobody to do nothing?

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if i'm the VP at HGTV, and Tide Detergent is the #1 buyer of ads on monday nights, you can bet that during monday's prime time shows i am going to blur the cleaning products in the home that arent tide. and then while we are at it, since tide is owned by procter & gamble, i'm gonna blur all household brands.

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you can bet that during monday's prime time shows i am going to blur the cleaning products in the home that arent tide.

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you assuming tide paid you already? well yeh that makes sense. but if they didn't pay you, why would you leave it unblurred? or better yet, why blur it, cause it cost money to have someone go in and blur it... that's my question... liability aside.

[This message has been edited by 62strat (edited 7/21/2011 2:29p).]

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you assuming tide paid you already?

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yes, i am assuming the network knows who their top 5 ad time buyers are for each show, and that they make the decision whether or not to blur depending on MANY factors (target age/race/income, relationship with the sponsor, etc).

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They used a double for that scene apparently.

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DAMMIT!

Btw, the other guy Mila dates in the movie also drinks Shiner. Lesson learned- if you drink Shiner, you are the kind of guy that Mila Kunis will hook up with.

Also, a random lingering shot on the bottle label = def paid for.

nice pics Simplebay

[This message has been edited by AgPilot98 (edited 7/24/2011 2:06p).]

I've seen Shiner on Two and a Half Men a few times. I think Sheen's character was drinking it.

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They used a double for that scene apparently.

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DAMMIT!

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Yes, but Mila had auditions to check out naked butts to see which one she wanted to use, so that is pretty cool.

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so why does every show I watch say on like HGTV or DIY network, any brand name item is blurred out? if the brand simply didn't care.. they wouldn't do this?

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Your logic is faulty here. Yes, products get blurred out SOMETIMES when the product doesn't want to be in the show. But more frequently they are simply blurred out because the product isn't willing to pay their ad rates.

It's almost a sure thing Shiner somehow paid for the money shot of an A-lister holding their beer. Just a matter of how much-- could have been as simple as free beer (Shiner isn't easy to find in California like Texas) to serious cash.

You would be surprised what lengths actors and entertainers go to to present themselves as culturally forward.

One of my wifes client's delayed a show for 30 minutes while somebody found the certain type of shoe he HAD to be seen in.

Wouldn't surprise me at all if the actors didn't insist on holding a certain type of beer.

I can remember back a few years when PBR was the new 'it' beer...

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I can remember back a few years when PBR was the new 'it' beer...

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Uhh...how many years back are you talking about?

I think PBR started its hip ascension in like 03 or 04. I can very clearly remember being in a trendy NYC bar and they had PBR's on special for like $9.

Chip, I was working in NYC when I saw that too...

I thought this movie came out a long time ago...oh yea it did..although it was starring Ashton Kutcher and Natalie Portman...who is hotter than Mila IMO

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I also think that people assume that everything we see is product placement and I don't think that completely accurate. From a writing/ creative stand point, something like what beer a character drinks goes a long way with their image. I don't have any insight one way or the other, but I think most people are just assuming it's product placement without any insight.

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This is absolutely true when Mark Zuckerburg was drinking Heineken in The Social Network..it seemed like a fitting beer for him to drink while...at least I thought it was Heineken

I kinda can't believe Shiner is a "trendy" beer.

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This is absolutely true when Mark Zuckerburg was drinking Heineken in The Social Network..it seemed like a fitting beer for him to drink while...at least I thought it was Heineken

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i just watched that last night.. seems I remember them drinking longboard lager a lot.. which I don't even think was around 5 years ago.