quote:
so i have it backwards.. who cares.. they can probably plop a shiner in the movie and shiner won't care (if they even notice). If they plop a bud light, then A-B will be knocking on their door.
when I say plop i mean throw it in w/o the brands knowledge.
No really, you don't get it.
Freedom- here is all the proof you need. Zookeeper is a Sony movie, as is Friends with Benefits. There is simply no way in hell that Sony is paying to digitally stick their product behind the head of a character in a 4 year old rerun airing on Lifetime and not then turning around and charging for the beer in Justin Timberlake's hand. An assumption, sure, but if your marketing department belives in random product placement enough to pay for it, they are making money on the other side anywhere they can.