http://www.nytimes.com/2010/05/26/sports/football/26nfl.html?hp
quote:
IRVING, Tex. — National Football League owners, lured by playing the sport’s biggest game on the largest stage, combined with the promise that snow would not grind the event to a halt, awarded the 2014 Super Bowl to New York on Tuesday afternoon, making the New Meadowlands Stadium the host of what will be the first outdoor cold-weather Super Bowl.
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But the vote also represented an embrace of New York’s abundant entertainment, promotional and financial opportunities. The proposal called for everything from a Super Bowl float in the Macy’s Thanksgiving Day parade to a party at Liberty State Park. Of more interest to a league bent on building revenue and an international audience is that the weeklong extravaganza would play out in the global media and business capital, and in an area where 36 percent of the 20 million people who live in the region were born outside the United States.
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The New York bid first gained momentum in December, when owners waived a rule that called for outdoor Super Bowls to be played in cities where the average February temperature is at least 50 degrees. In fact, the bid exploited the possibility of bad weather, encouraging owners to go “old school” in playing a game that could rival some of the most memorable in N.F.L. history because they were played in the elements.