Photo by Rusty Burson, 12th Man Magazine

Jason Cook breaks down the post-Heisman campaign

December 11, 2012

Notes from Jason Cook interview

* It has been an exciting year in Aggieland. It is a great time for Texas A&M. Around this time last year, there was a lot of uncertainty. It is remarkable how this year has turned out.

* This year will go down as one of the best years in Texas A&M's history.

* 12-12-12 is a celebration for Aggies all over the world. 

* Sometimes it is better to be lucky than good. It is remarkable that Johnny Manziel's homecoming post-Heisman lands on 12-12-12. 

* There is so much to be thankful for. This incredible season is a reason to celebrate for the entire university and Aggie family. It is also an opportunity to educate people on the 12th Man and what it means to Texas A&M.

* The holidays will be a time to look back on the decision to move to the SEC. Would Johnny have been a Heisman candidate if he had not had the chance to impress on a national level against Alabama? 

* The significance of winning the Heisman trophy is that Johnny joins the elite group of winners who are the best players in college football history.

* Campaigning for the Heisman, both before and after, is a way to extend the conversation and media attention outside of just sports. It became a way to educate the world on Texas A&M. The billboard in Times Square has been the most efficient advertising move thus far because it is highly visible.

* The Heisman campaign has been a very innovative and aggressive one. All areas of national media have been hit. 

* All of national advisement is a way to strengthen the ties between the 12th Man and Texas A&M.

* There are a lot a factors that play in to A&M's success this year. None of them are mutually exclusive, they all tie together. Coupled with the strong foundation of Texas A&M, it has created the perfect storm.

* The SEC as a whole is celebrating along with Texas A&M.

* We can not become complacent. It is so difficult to maintain the level of excellence. The energy level must stay high. 

* Johnny Manziel's brand can not overtake the Aggie brand. There must be some balance. While the celebration of the Heisman is extremely important, it is about Texas A&M first.  

* Johnny is a great ambassador for the university. Through award week, he embodied everything that A&M stands for. 
Discussion from...

Jason Cook breaks down the post-Heisman campaign

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Top 15 highest rated games this year:

Zero were in the Big 12. Wow.
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literally not surprised at all.
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