A&M VP Shane Hinckley discusses 12th Man trademark
Key quotes from Shane Hinckley interview
"The University filed suit against Seattle. The suit was settled with a licensing agreement, acknowledging the 12th Man to A&M."
"It does feel like the mark has been stolen. We took action when their staff started using 12th Man on Twitter."
"It's more than just a financial value to us. It's about protecting the brand, and the 12th Man remaining A&M's forever."
"We're going to look at the agreement with the ultimate end goal of the 12th Man brand staying with A&M forever."
"By having a controlled license in a specific area, we are protecting against the brand becoming generic."
"We're humbled by the fact that we have so many caretakers protecting that 12th Man brand here at A&M."
"We can't do a lot about private use of the brand, but we can about business and media use of 12th Man."
"If we fight it in court, and a decision comes that it is a generic brand, we can still use it, but can't prevent others."
"Our brand came in nationally ranked at number eight."
"Seattle can use 12th Man within their own realm. If you're talking to local news media, that's not a violation."
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