https://www.investopedia.com/articles/investing/031516/how-much-does-ncaa-make-march-madness.asp
"The NCAA earned $1.14 billion in revenues in 2022, with roughly a billion of these earnings made from March Madness."
"For the NCAA, one of the most lucrative contracts connected with the tournament is for broadcasting rights. Across the 2023 tournament, $873 million will be earned from these rights.In 2010, the NCAA signed a 14-year, $10.8 billion contract with CBS Sports and Turner Broadcasting, paid over the term. The deal was extended in March 2016 for an additional $8.8 billion that will keep the tournament on the networks until 2032."
"How Tournament Money Gets Divided
This year, 68 teams got an invitation to play in the tournament. Each of those team's conferences will get a piece of a pot of money known as the basketball performance fund. The fund was nearly $170 million in 2022.8
For each game that a team plays, its conference gets a payout, which is based on its performance over a six-year rolling period. Conferences get units for their tournament participation. If a team makes it all the way to the championship game, it can earn as many as five units. If a team makes the championship game from the first-four bracket, it could earn a total of six units. In 2022, a unit was worth an estimated $338,887.9
Of course, each conference wants to see as many of its member schools in the tournament as possible, to raise the payout that it receives. For smaller, lesser-known conferences, the basketball fund money that they receive can represent a major portion of their annual income.
[url=https://www.sportico.com/leagues/college-sports/2021/march-madness-daily-the-ncaas-billion-dollar-empire-is-built-on-basketball-1234625021/][/url]
For a surprise team that is virtually unknown and makes it through multiple rounds, the payout can represent a much-needed cash injection for its conference. For larger conferences, however, such as the Atlantic Coast Conference (ACC) or the Big Ten, the basketball fund is more like financial icing on the cake [url=https://www.investopedia.com/how-colleges-make-money-5199835][/url]than a major source of revenue."
As near as I can tell, the SEC distributes its BB money evenly amongst the members but I haven't found a source to confirm that yet.
"The NCAA earned $1.14 billion in revenues in 2022, with roughly a billion of these earnings made from March Madness."
"For the NCAA, one of the most lucrative contracts connected with the tournament is for broadcasting rights. Across the 2023 tournament, $873 million will be earned from these rights.In 2010, the NCAA signed a 14-year, $10.8 billion contract with CBS Sports and Turner Broadcasting, paid over the term. The deal was extended in March 2016 for an additional $8.8 billion that will keep the tournament on the networks until 2032."
"How Tournament Money Gets Divided
This year, 68 teams got an invitation to play in the tournament. Each of those team's conferences will get a piece of a pot of money known as the basketball performance fund. The fund was nearly $170 million in 2022.8
For each game that a team plays, its conference gets a payout, which is based on its performance over a six-year rolling period. Conferences get units for their tournament participation. If a team makes it all the way to the championship game, it can earn as many as five units. If a team makes the championship game from the first-four bracket, it could earn a total of six units. In 2022, a unit was worth an estimated $338,887.9
Of course, each conference wants to see as many of its member schools in the tournament as possible, to raise the payout that it receives. For smaller, lesser-known conferences, the basketball fund money that they receive can represent a major portion of their annual income.
[url=https://www.sportico.com/leagues/college-sports/2021/march-madness-daily-the-ncaas-billion-dollar-empire-is-built-on-basketball-1234625021/][/url]
For a surprise team that is virtually unknown and makes it through multiple rounds, the payout can represent a much-needed cash injection for its conference. For larger conferences, however, such as the Atlantic Coast Conference (ACC) or the Big Ten, the basketball fund is more like financial icing on the cake [url=https://www.investopedia.com/how-colleges-make-money-5199835][/url]than a major source of revenue."
As near as I can tell, the SEC distributes its BB money evenly amongst the members but I haven't found a source to confirm that yet.