Depends on what part of house your doing, and what kind of stain your doing. People are starting to go more away from Acid Stains because they are more labor and easier to mess up if you are not familiar with them, and you have less control over the finished color/appearance. There are Semi-Transparent stains that are simple to apply, but do not give as much color variation as an acid stain, you have to use multiple colors.
Prep can be the majority of the work, but there are surfacers you can use that are very easy to use under the semi-transparent stains.
Overall, it can be a lot of work, but there are more DIY friendly ways to do it now. Not trying to sound arrogant, probably 75% or more of people that use it either use the wrong system or do it wrong, where the whole project should have gone smoother and had better results.