Look at the match ups for last week of the season. It's pretty obvious they matched "should be good this year" vs "ought to be horrible" in order to minimize chances of back to back games.
Baylor @ TCU
Texas Tech @ Texas
Iowa State @ Kansas State
Kansas@ Oklahoma State
West Virginia @ Oklahoma
Baylor @ TCU
Texas Tech @ Texas
Iowa State @ Kansas State
Kansas@ Oklahoma State
West Virginia @ Oklahoma