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During his period of playing for the Chiefs, Williamson became one of football's first self-promoters, nurturing the nickname "The Hammer" because he used his forearm to deliver karate-style blows to the heads of opposing players, especially wide receivers. Before Super Bowl I, Williamson gathered national headlines by boasting that he would knock the Green Bay Packers starting receivers, Carroll Dale and Boyd Dowler, out of the game. He stated "Two hammers to (Boyd) Dowler, one to (Carroll) Dale should be enough".

His prediction turned out to be an ironic one because "they (Green Bay) broke the hammer" as Williamson himself was knocked out of the game in the fourth quarter on the way to a 3510 defeat. Williamson's head met the knee of the Packers' running back Donny Anderson.

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